First, catch DIRECTV's 3rd Annual Celebrity Beach Bowl held at Progress Energy Park in St. Petersburg, Florida, Saturday, January 31, on The 101^® Network.

Watch Hollywood celebrities and NFL greats in this no-holds-barred flag football competition that ends with a live concert. There's even a live broadcast Pre-Game Show prior to the 2:30 ET kick-off, featuring appearances by James Brown, Phil Simms, Warren Sapp and Jenn Brown from Inside The NFL and Chris Myers from Fox Sports Network.

Last year's competition was fierce and the game came down to the final play, giving the NFL Sunday Ticket team the win with a score of 20-19. This year's event is sure to be just as intense, and bigger than ever, with over 4,000 fired up spectators in the stands. Celebrities playing in the game include Kevin Dillon (Entourage), Christian Slater (Lies & Illusions), Blake Lively and Penn Badgley (Gossip Girl), Odette Yustman (The Unborn, Cloverfield), Dave Annable (Brothers & Sisters), Zach Gilford (Friday Night Lights), Brody Jenner and Frankie Delgado (The Hills, Bromance), Kim, Kourtney and Khloe Kardashian (Keeping up with the Kardashians), Playboy Playmates Jayde Nicole (2008 Playmate of the Year) and Pilar Lastra. Athletes playing in the game include NFL greats Eddie George, Merril Hoge, Jamal Anderson, John Kidd and NASCAR's Kasey Kahne. Also joining the Beach Bowl lineup this year is the winner of DIRECTV's nationwide search for the Ultimate Displaced Fan — football's most dedicated, die-hard NFL supporter. Reggie Bush (New Orleans Saints) will coach Team NFL Sunday Ticket with quarterback Steve Young while Eli Manning (New York Giants) will coach Team Superfan with quarterback Warren Moon.

The final play - a Post Game Concert featuring LL Cool J!

Once the trophy has been awarded, the party continues with a live Post Game Concert as the stands empty and fans dance in the sand. It's all a great lead-in to football's biggest day of the year, and you'll find it only on DIRECTV's Channel 101, The 101^® Network.

Don't miss the 3rd Annual Celebrity Beach Bowl and Concert, compliments of DIRECTV.

• 1:30PM ET - Pre-Game Show on ch. 101
• 2:30PM ET - Celebrity Beach Bowl Kick Off on ch. 101
• 3:30PM ET - Post Game Concert on ch. 101