It’s National Hispanic Heritage Month, and DIRECTV FOR BUSINESS® is here to help you connect and celebrate with your Latino and Hispanic customers.
According to the United States Census Bureau, there are 65.2 million Hispanics in the U.S.—making it the nation’s largest racial or ethnic demographic. Celebrating National Hispanic Heritage Month is a smart opportunity for business owners to tap into this large customer base. From the hottest hits in Latin Music to in-language Spanish and English programming, DIRECTV FOR BUSINESS has all the TV entertainment you need to help your business connect with your customers during National Hispanic Heritage Month.
Ready to learn more? Explore our international TV packages today!
When is National Hispanic Heritage Month?
National Hispanic Heritage Month runs from Monday, September 15, 2025, through Wednesday, October 15, 2025.
What is National Hispanic Heritage Month?
National Hispanic Heritage Month is a celebration of Hispanic and Latino history and culture. It started out as a week-long celebration in 1968 under President Johnson, and was extended to a month-long celebration in 1988 by President Reagan.
Unlike other heritage months (Black History Month, Women’s History Month, etc.) that start on the first day of the month, National Hispanic Heritage Month starts mid-month on September 15. This date was chosen to align with the many Central American countries that celebrate their independence days during this time period. Costa Rica, Guatemala, El Salvador, Honduras and Nicaragua all celebrate their Independence Day on September 15; Mexico’s Independence Day is on September 16; Chile’s is on September 18 and Belize’s on September 21.
Each year, the National Council of Hispanic Employment Program Managers (NCHEPM) selects a theme for National Hispanic Heritage Month. The theme for 2025 is “Collective Heritage: Honoring the Past, Inspiring the Future.”
How Can Your Business Celebrate National Hispanic Heritage Month?
Whether you own a restaurant, a daycare, a beauty shop, a mercado or another business, there are lots of ways you can celebrate the Latin and Hispanic culture and better connect with your customers during National Hispanic Heritage Month. Here are a few ideas:
- Serve authentic Latin dishes at your restaurant.
- Host a Tango or Salsa dancing night at your bar or restaurant.
- Daycare owners can show family-friendly movies like “Encanto” or “Coco” to introduce young kids to Hispanic culture.
- Celebrate National Hispanic Heritage Month by playing Latin music at your barber shops/beauty salons, laundry mats or retail businesses.
Get Spanish-Language Programming For Your Business
Want to provide your Latino and Hispanic customers with TV entertainment they’ll love? DIRECTV FOR BUSINESS offers great Spanish-language TV packages that both your English and Spanish-speaking customers can enjoy. Check out some of the options available for your business:
Bars & Restaurants
- Comercial Óptimo Más Pack (starting at $109.99/month + tax and fees)
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- Access to over 125+ English & Spanish channels
- Local channels included
- Up to 4 HD receivers included
- Comercial Más Ultra™ Pack (starting at $139.99/month + tax and fees)
- Access to over 150+ English & Spanish channels
- Local channels included
- Premium sports channels
Shops & Services
- Comercial Óptimo Más Pack (starting at $89.99/month + tax and fees)
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- Access to over 125+ English & Spanish channels
- Local channels included
- Up to 4 HD receivers included
You can also customize your current DIRECTV FOR BUSINESS plan with affordable Spanish-language programming add-ons. Provide your customers with DIRECTV® DEPORTES, MÉXICO PLUSTM or AMÉRICAS PLUS starting at just $14.99/month.
Our Spanish-language programming is just the beginning. DIRECTV FOR BUSINESS has a huge variety of foreign-language TV packages, including Chinese, Cantonese, Italian, Korean and more, so no matter who your customers are, you can provide great TV entertainment options for them.
Explore our International Packages today.
Play Latin Music with Music Choice®
A great way to honor National Hispanic Heritage Month is through music. DIRECTV FOR BUSINESS offers a great range of Latin music options that you can play all month long for your customers. Music Choice offers up to 84 channels, including music like Pop Latino, Rock Latino, Musica Urbana, Brazilian pop music and Tejano music.
Plans start at just $14.99/month for Music Choice Basic and $44.99/month
Learn more about Music Choice.
Get DIRECTV FOR BUSINESS
Ready to connect with your Latino and Hispanic customers as you celebrate National Hispanic Heritage Month? DIRECTV FOR BUSINESS ensures that your customers can watch their favorite movies, sports, news and more with Spanish programming from 16 countries. And with 99% worry-free signal reliability, you’ll always be able to provide your customers with the entertainment they love. DIRECTV FOR BUSINESS also gives businesses nationwide hassle-free customer service and complimentary professional installation. Call 888.303.9117 to get started today!
