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TUNE IN DIRECTV. Your guide to the exclusive DIRECTV experience.
Press Release

DIRECTV and The Weather Channel provide America with new severe weather alerts and localized weather applications

October 14, 2008

ATLANTA – DIRECTV's interactive customers now have multiple methods for receiving vital local weather information from The Weather Channel® (TWC).  New services include a severe weather alert product, ZIP code-specific weather information during the popular "Local on the 8s" segments, a "Local on Demand" TV service available while watching TWC and through the newly designed DIRECTV ACTIVE™ portal.

The new interactive local weather services, which launched earlier this month on DIRECTV, include:

  • Alert Ticker — For certain severe weather conditions, TWC viewers will see the Alert Ticker appear at the bottom of their screen. This ticker will give them information on the current weather alert(s) and provide a link to the "Local On Demand" application to get more information.
  • "Local on the 8s" Application — DIRECTV viewers of The Weather Channel can now view the popular "Local on the 8s" segments for their specific locale. Presented six times each hour at :08, :18, :28, :38, :48 and :58 minutes past the top of the hour on The Weather Channel (not yet available on TWC HD), viewers can see current conditions, radar maps, details for the day's forecast and the seven-day forecast automatically for their local area. This content is presented with the iconic "Local on the 8s" jazz soundtrack.
  • "Local On Demand" Application — While watching TWC, DIRECTV viewers can access a menu of interactive weather features for their ZIP code including current conditions, the five-day forecast, regional radar maps, weather alerts and weather for up to five other cities they can 'save' as favorites - all while continuing to watch live TWC programming on the same screen. Additionally, DIRECTV customers will be able to access localized weather information for more than 40,000 ZIP code locations across the United States.
  • DIRECTV ACTIVE™ Application — The Weather Channel is now the featured provider of weather content on the newly designed DIRECTV ACTIVE portal providing similar weather information detailed in the "Local On Demand" application. Viewers can access this application by pressing the ACTIVE button on the remote.

"Working with partners to provide up to the minute localized weather content through new technologies has been a hallmark of The Weather Channel," said Becky Powhatan, executive vice president of distribution and business affairs and general counsel for The Weather Channel. "DIRECTV and its cutting edge applications are a natural fit for TWC, and DIRECTV viewers will reap the benefit, gaining access to the relevant weather information - including severe weather alerts -- on TWC during 'Local on the 8s,' 'Local On Demand,' or through the DIRECTV ACTIVE portal."

"DIRECTV has made a commitment to our customers to help them be better prepared for a weather emergency," said Eric Shanks, executive vice president, DIRECTV Entertainment. "Providing this new alert product plus the ability to pull up a variety of local on demand weather information from The Weather Channel are ways we hope to deliver on that commitment."

DIRECTV is currently in talks with The Weather Channel on how to provide its service to our customers at the best value. For the latest information on the WEATHER CHANNEL DIRECTV DISPUTE please visit directvpromise.com.

Visit directv.com/interactive for more information.




About The Weather Channel
The Weather Channel, a 24-hour weather network, is seen in more than 98 million U.S. households. The Weather Channel reaches more than 38 million unique users online per month through weather.com and products including The Weather Channel Desktop making it the most popular source of online weather, news and information according to Nielsen//Net Ratings. The Weather Channel also operates The Weather Channel HD; Weatherscan, a 24-hour, all-local weather network; The Weather Channel Radio Network, The Weather Channel Newspaper Services, and is the leading weather information provider for emerging technologies. This includes broadband and interactive television applications and wireless weather products including the most popular content site on the Mobile Web. In September 2008, The Weather Channel Companies were purchased by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press

About DIRECTV
DIRECTV, Inc. (NASDAQ:DTV - News), the nation's leading satellite television service provider, presents the finest television experience available to more than 17.1 million customers in the United States and is leading the HD revolution with more than 130 HD channels - more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed all national cable companies for eight years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere.
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