Press Release Head Image
April 1, 2022


Leifer to Lead and Oversee Dedicated Advertising Division for DIRECTV

New York, NY (April 1, 2022) Today, DIRECTV appointed Amy Leifer as its Chief Advertising Sales Officer. In this newly created role, Leifer will lead the team focused on ad sales solutions across DIRECTV and DIRECTV STREAM. She will report directly to Bill Morrow, CEO, effective April 1.

The integration of the DIRECTV ad sales business is part of DIRECTV’s overall strategy of returning to a singular focus on providing a premium video experience. DIRECTV Advertising will deliver addressable, digital, and data-enabled media solutions across screens for brands and agencies.

“With more than 25 years of experience in media, Amy possesses a unique understanding of the advertising marketplace,” said Bill Morrow, CEO of DIRECTV. “Her expertise in sales, operations, and technology makes her the strategic choice to shape the present and future landscape of omnichannel advertising.”

Amy originally joined DIRECTV in 2011, where she led the transformation of performance-based media and digital practices, and later launched and scaled the DIRECTV addressable advertising TV offering. In addition, she held leadership roles at Xandr (Executive Vice President—Operations and Services) and most recently WarnerMedia (Executive Vice President—Pricing, Planning, and Operations), gaining deep expertise in both the technology and content sides of those businesses.

Beginning with its pioneering work in addressable TV advertising in 2012, DIRECTV Advertising has been a leader in delivering customized, convergent solutions for its customers by employing Emmy-award-winning advertising technology and media solutions across screens. Its team’s dedicated expertise in finding innovative ways for marketers to reach their most valued audience at scale has resulted in thousands of successfully delivered addressable campaigns.

“I am incredibly fortunate to lead the DIRECTV Advertising team,” said Amy Leifer, Chief Advertising Sales Officer of DIRECTV. “Throughout our decade of work on addressable and digital advertising we have built the most experienced and versatile team in the market while delivering leading media solutions. We are perfectly positioned to offer a wide array of exciting opportunities to unlock growth for our clients.”

DIRECTV Advertising will drive collaboration across agencies, advertisers, and industry leaders to ensure marketers can seamlessly buy audiences at scale and evaluate impact using trusted data and proven solutions.


Since its launch in 1994, DIRECTV has continually evolved its product, best-in-class content, service, and user experience to provide customers with an industry-leading video offering. DIRECTV offers the industry’s best picture format and exciting content in 4K HDR. It is the undisputed leader in sports, bringing NFL Sunday Ticket customers every live out-of-market NFL game, every Sunday during the NFL season. DIRECTV also gives customers the choice of watching movies and TV shows from virtually anywhere – on their TVs at home or their favorite mobile devices via the DIRECTV app. DIRECTV STREAM, the streaming video service, is designed for the household that wants the best of live TV and on-demand, compelling live TV packages, sports and, when using a DIRECTV STREAM device, access to more than 7,000 apps on Google Play.

DIRECTV products and services are provided or offered by DIRECTV, LLC., its subsidiaries and affiliates under the DIRECTV brand. DIRECTV, the DIRECTV logo, and other markets are trademarks and service marks of DIRECTV or its affiliated companies. Google and Google Play are trademarks of Google LLC.