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HISTORY VAULT

Hector and Mario Boiardi open an Italian restaurant in Cleveland in 1924 and soon introduce Italian food to Americans; the brothers eventually find themselves in competition with James Kraft and his newest offering, macaroni and cheese.

The Food That Built America

Pasta Party

Martha Entenmann takes the reins of her late husband's baking company and grows it into a national powerhouse; a married couple bankrupt one bakery but succeed during their second time around with a revolutionary way to sell snack cakes.

Let Them Eat Snack Cakes

Former wrestler Rocky Aoki and a perfume salesman become the unlikely fathers of a casual dining revolution when they open different establishments in the heart of New York City: one of America's first Japanese restaurants and a swinging singles bar.

Chain Reaction

Restaurateur Glen Bell works to create a burger alternative for the fast-food market and after several setbacks goes on to help introduce the taco to America; two brothers look to beat the burger by betting that a roast beef sandwich can compete.

Beyond the Burger

Small-town farmer Orville Redenbacher has a lifelong dream of creating the perfect popcorn kernel, leading to the first significant development of popcorn in thousands of years, which he sells nationwide.

Pop Stars

When Col. Sanders sells his company to investors in 1964, the new owners identify a rising star within the organization: Dave Thomas.

The Beef Is On

Hollywood agent Wally Amos transforms his professional life when he decides to make and sell his own gourmet chocolate chip cookies, and opens America's first cookie store; housewife Debbi Fields opens her homestyle cookie shop in a mall.

Cookie Fortunes

In a quest to dominate the growing commercial bread industry, Lee Marshall bets on a new kind of white loaf, unwittingly inspiring a homemaker named Margaret Rudkin to come up with a healthier alternative.

The Best Thing Since...

When his ice cream truck breaks down, Tom Carvel discovers that half-melted ice cream is a surefire hit with customers.

A Dish Best Served... Soft

When a commercial caterer realizes his two bestselling items are donuts and coffee, he joins forces with his brother-in-law to create a revolutionary donut chain; a rivalry starts with a beloved Southern-based donut shop.

Do or Donut

In the late 1800s, German immigrants Joseph Schlitz and Capt. Frederick Pabst find themselves in a battle for beer dominance; in their fight for one-upmanship, they create the most popular alcoholic beverage on the planet.

A Cold One

High school friends see an alternative to fast food with the "submarine" sandwich, but they are quickly met with fierce competition from a new submarine joint that will go on to be the biggest restaurant chain in the world.

Submarine Warfare

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The stories of the families behind the food that built America, those who used brains, muscle, blood, sweat and tears to get to America's heart through its stomach, those who invented new technologies and helped win wars.

S3 E11 | Let Them Eat Snack Cakes