DIRECTV and San Diego FC announced the expansion of DIRECTV’s award-winning “Goals for Good” program, a community-driven initiative that turns on-field success into meaningful support for those in need. This program reflects DIRECTV’s broader commitment to activating partnerships beyond the pitch and into the communities they serve.
As the Club’s official jersey partner, DIRECTV will donate $250 to the Bob Woodruff Foundation (BWF) for every goal scored by San Diego FC during the 2026 MLS regular season, up to $25,000. The initiative is part of DIRECTV’s evolving approach to sponsorships, leveraging the power of live sports moments to drive sustained community impact across its portfolio.
The Bob Woodruff Foundation supports veterans, service members, and their families by funding critical programs that provide physical and mental healthcare, housing assistance, legal support, employment resources, and disaster relief. Supporting organizations like BWF reflects DIRECTV’s ongoing commitment to making a positive impact in the communities it serves and advancing its core of We Care, We Challenge, and We Deliver.
“Through ‘Goals for Good,’ DIRECTV is transforming every San Diego FC goal into tangible support for our nation’s heroes,” said Jon Greer, head of community at DIRECTV. “We’re proud to work with an organization that delivers real impact for active military members, veterans, and their families.”
In addition to DIRECTV’s financial contributions, San Diego FC will complement the “Goals for Good” initiative by donating soccer equipment to local communities. This effort aims to foster youth development, promote an active lifestyle, and strengthen community ties through the sport of soccer. The combined efforts of DIRECTV and San Diego FC demonstrate a comprehensive approach to giving back, benefiting both national military support efforts and local community programs.
“The power of football extends far beyond the pitch,” said Joel Katz, vice president of community impact at San Diego FC. “Through our sponsorship with DIRECTV, we’re proud to support veterans and military families while working to grow the game and expand access for communities across San Diego.”
“Our alliance is a powerful example of how organizations can come together to create meaningful change,” said Dave Woodruff, co-founder of the Bob Woodruff Foundation. “We’re proud to work alongside DIRECTV and San Diego FC to support veterans and military families.”
Together, DIRECTV and San Diego FC are demonstrating how modern sports sponsorships can create impact that extends well beyond the final whistle. For more information about DIRECTV and its work with San Diego FC, along with the “Goals For Good” campaign, please visit www.directv.com.
About DIRECTV
DIRECTV is a premier provider of digital television entertainment in the United States. With a diverse range of programming options and cutting-edge technology, DIRECTV delivers a world-class viewing experience to millions of subscribers. Its commitment to innovation and customer satisfaction keeps it at the forefront of the entertainment industry while providing customers with greater choice, flexibility, and control. For more information, visit www.directv.com
About San Diego FC
San Diego FC is Major League Soccer’s 30th Club, competing in its second season at Snapdragon Stadium in 2026. The Club is jointly owned by Sir Mohamed Mansour, a distinguished entrepreneur, investor, and philanthropist with global ties in the sport, and the Sycuan Band of the Kumeyaay Nation, the first Native American tribe with a significant ownership stake in a men’s professional team across all major sports leagues. Manny Machado, San Diego’s perennial MLB All-Star, is an investor in the Club, alongside other high-profile partners including World Cup champion Juan Mata, Emmy-nominated actress and producer Issa Rae, and Grammy Award-winning artist Tems. San Diego FC is a proud member of the Right to Dream community, a global network of youth academies and professional football clubs. San Diego FC’s stated vision is to become the epicenter of football excellence and innovation in North America.
About Bob Woodruff Foundation
The Bob Woodruff Foundation was founded by ABC News reporter Bob Woodruff and his family after Bob was injured+ by a roadside bomb while covering the war in Iraq. The Foundation funds proven organizations delivering services to veterans, service members and their families in all 50 states. Bob Woodruff Foundation’s Got Your 6 Network of 400 boots-on-the-ground partner organizations provides physical and mental health care, housing and legal assistance, disaster relief, and job placement services to the military community. The Foundation has funded $189 million in proven veteran programs and services since it opened its doors in 2006. More than two million Americans in the military community receive care or support from a Got Your 6 Network partner each year, building on the Foundation’s commitment to always have the backs of those who have served. Visit the Bob Woodruff Foundation for more information.
