With DIRECTV STREAM, which makes its official debut today, you can enjoy Live TV, catch all your favorite sports and stay up-to-date on breaking news and On Demand content in the same place, whether you are using a DIRECTV STREAM Device or on your own device. With DIRECTV STREAM you can watch your favorite shows across all of your screens for one simple price with no term commitment.
“We’re excited to introduce DIRECTV STREAM, bringing together the best of Live TV and On Demand content like never seen before,” said Vince Torres, Chief Marketing Officer, DIRECTV.
To help launch DIRECTV STREAM, a comprehensive, TV-led advertising campaign that is also comprised of several digital elements kicks off today and will run into early 2022.
“The TV campaign is a call to consumers to un-complicate their entertainment lives, and many of the other campaign elements are designed to connect with fans in a new and fun way to showcase the best of Live and On Demand,” Torres said.
The campaign stars Serena Williams, arguably the most recognizable female athlete of all time.
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