DIRECTV, a sports and entertainment leader for 30 years, launched DIRECTV PERKS in 2024 – an exclusive first-of-its-kind membership program open to all existing and new residential DIRECTV customers.
This free-to-join program upgrades the TV-watching experience by offering loyal customers unique rewards, content, and experiences that enhance a passion for television.
DIRECTV PERKS builds an existing customer-focused approach and recognizes the value of customer loyalty, and strengthens the bond with current subscribers by providing exclusive rewards that reflect the evolving landscape of customer interaction. More than 80% of consumers are looking for a loyalty program that keeps them engaged with the products they enjoy, and more than 50% of existing DIRECTV customers say a loyalty program would drive the most impact in improving their satisfaction. At launch, features of the new program include monthly sweepstakes, weekly instant-win games, and physical and digital reward options – with even more planned for later in 2024.
“DIRECTV PERKS membership is another way to showcase our commitment to rewarding customers and reinforce our appreciation for their loyalty,” said Vince Torres, chief marketing officer at DIRECTV.
What is DIRECTV PERKS?
DIRECTV PERKS is a customer loyalty program that gives DIRECTV subscribers rewards, content and experiences that amplify all they love about TV. The DIRECTV PERKS website and web app will reward customers with virtual tokens based on their tenure and actions customers choose to take – like on-time bill payments or a weekly spin-to-win wheel – and celebrating special moments like a milestone service anniversary.
Once a customer registers for DIRECTV PERKS they will receive tokens just for getting started. The longer customers are with DIRECTV, the more tokens they are eligible to receive*.
How does DIRECTV PERKS Work?
Here’s exactly how DIRECTV PERKS works:
- Join for Free
DIRECTV PERKS is available to eligible new and current residential customers at no additional cost. - Earn Tokens
Members earn virtual tokens through everyday actions like paying bills on time, celebrating milestones, and engaging with fun activities. - Redeem Tokens for Rewards
Use tokens for bill credits, movie rentals, reward cards, premium content, sweepstakes entries, and more. - Unlock Member-Only Deals
PERKS now includes a curated deals marketplace where members get exclusive access to special offers from top brands across entertainment, travel, dining, retail, and more. - Enjoy Always-On Savings
New deals are added regularly alongside ongoing offers—giving you a reliable, clutter-free destination for everyday savings. - Access Exclusive DIRECTV Offers
Discover special promotions like free previews, upgrades and add-ons tailored to your viewing experience. - Get More Value Every Day
PERKS brings together rewards, deals and exclusive offers in one premium, easy-to-use hub, so you can save more and enjoy more, every day.
For more information about PERKS or to sign up, please visit www.directv.com/perks.
*Bond: Pathways to Growth Guide – The Loyalty Report 2022 Reports (bondbrandloyalty.com)June 14, 2022
*DIRECTV Customer Research Quantitative Study conducted by Merkle. January 2023.
*14 Days of Love: NO PURCHASE NECESSARY TO ENTER, PLAY OR WIN. New customers are not eligible. Open only to existing DIRECTV customers who are U.S. citizens or U.S. resident aliens physically located in one of the fifty (50) United States or the District of Columbia who have reached the age of majority at the time of entry and prize distribution. For complete entry details and prizing see Official Rules.
