DIRECTV’s new advertising campaign, Breadth of Sports, is shining a spotlight on the expansive Spanish-language sports offerings available with MiEspañol®. Marc Crosas, former Spanish professional footballer and TUDN analyst, joins DIRECTV brand ambassador Adamari López to showcase DIRECTV’s broad lineup of sports, leagues and moments, all available in Spanish through one streamlined experience.
A deep bench of sports on MiEspañol
At the center of the campaign is the MiEspañol Genre Pack®, designed for sports fans whose interests span more than a single sport. The package includes 60+ Spanish-language channels plus ViX Premium (with ads) at no extra cost, creating a well-rounded destination for live games, highlights and analysis.
With networks like TUDN, ESPN Deportes and FOX Deportes, MiEspañol delivers coverage across major leagues and competitions. Soccer remains a major draw, with matches from top international leagues, but the lineup also keeps pace with baseball and basketball throughout their seasons.
What sets MiEspañol apart is its range; bringing the best of multiple sports together in one place so fans can easily keep up with everything they follow.
More than just ‘The Beautiful Game’
The Breadth of Sports campaign showcases just how much fans can access:
- Soccer — Liga MX, UEFA competitions and global leagues
- Baseball — from regular season matchups to postseason runs
- Basketball — fast-paced action and headline moments
It’s a reminder that sports fandom rarely fits into a single category. MiEspañol reflects that reality, offering a lineup that supports a wide range of interests across the sports calendar.
Meet the faces of the campaign
The campaign comes to life courtesy of two familiar and widely respected figures in Hispanic media.
Adamari López
A beloved television host, actress and fixture in Spanish-language entertainment, Adamari López has built a career defined by connection and authenticity. Her presence brings a sense of familiarity and trust that resonates across generations, making her a cherished cultural fixture and longtime DIRECTV brand ambassador.
Marc Crosas
Marc Crosas is widely recognized by soccer fans as a former professional player who has remained close to the game through his work in sports media. His perspective and credibility within the world of fútbol make him an exciting addition to the campaign, reflecting the passion and knowledge that define today’s fans.
A front-row seat, wherever you are
The Breadth of Sports campaign is about access as much as variety. MiEspañol makes it easy to follow multiple sports and stream whether you’re at home or on-the-go with the DIRECTV app, meaning live coverage and in-language commentary is always within reach.
With MiEspañol, DIRECTV delivers a broader sports experience for Spanish-speaking audiences—one that matches the way fans actually watch today.
Sign up today for just $34.99 a month and get 60+ popular channels including TUDN, ESPN Deportes, FOX Deportes and ViX Premium (with ads) on us!
