CWBY offers Western Sports, Western Lifestyle, and Equine programming

Cowboy Channel

The world's top ten cowboys and cowgirls compete against legends of rodeo in each event, along with a select group of qualifiers, for $2.4 million in prize money.

The American Rodeo

2024 Championship Round

2024 Contender Round

2023 Championship Round

2022 Round of 10

2023 Contender Round

2022 Championship Round

2021 Short Go & Shootout

2020 Short Go & Shootout

2019 Short Go & Shootout

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World Champions, rodeo legends and underdog qualifers compete for a piece of $2M in prize money at AT&T Stadium.