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Dr. John Kellogg and his brother start a revolution in breakfast, while rival C.W. Post takes direct aim at an empire of his own.

The Food That Built America

Breakfast Barons

William Wrigley stumbles upon a new product that kickstarts a revolution across industries and sparks a lifelong rivalry.

Gum Slingers

Candy company president Charles Guth buys a bankrupt cola company and goes to war with the supplier who wronged him and its new CEO, maverick businessman Robert Woodruff.

The Rise of a Rival

As C.E. Doolin and Herman Lay try to control the chips business in the 1950s, their success inspires one of the biggest companies in the world to design a strong, saddle-shaped chip and a revolutionary container to ship them in.

When the Chips Are Down

In the 1970s, Ray Kroc is far ahead of the competition, but when a burger chain claiming to be king, poaches his third-highest ranking executive, Don Smith, it's war.

A Game of Chicken

A young boy accidentally discovers a frozen treat on a stick; a candy store owner reinvents ice cream and launches the first ever ice cream truck; when two men own a patent on the same thing, a battle erupts.

Ice Cream Empires

Gilbert Swanson inherits his father's frozen turkey company and partners with a food chemist to innovate a revolutionary dinner that Americans can heat up at home.

The TV Dinner

A short order chef invents the hamburger bun and engineers a new way of making a burger faster than ever before; Nathan Handwerker invests his life savings into a hot dog stand at Coney Island.

Godfathers of Fast Food

When a chemist begins working at the Joseph A. Campbell preserve company, he invents a condensed soup that brings this rare luxury to the nation for the first time. it also attracts the attention of Henry Heinz, who becomes a bitter competitor.

Soup of the Century

A business partnership gone wrong leads Adolphus Green to create one of the most iconic cookie and cracker companies in history, and it revolutionizes packaging.

Cookie Wars

Herman Lay takes regional and small-time chips business to a national scale with his cutting-edge sales techniques and world-changing packaging technology, while a rival innovator invents a new kind of snack chip that will challenge Lay's crown.

Chip Dynasties

In the 1970s, one major cola brand launches a blind taste-test marketing plan that takes direct aim at their biggest competitor.

Cola Wars

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The stories of the families behind the food that built America, those who used brains, muscle, blood, sweat and tears to get to America's heart through its stomach, those who invented new technologies and helped win wars.

S2 E16 | Breakfast Barons