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PRESS RELEASE
DIRECTV TO LAUNCH LATINX CREATOR HOUSE - FAMILIA FUEGO
September 28, 2021
On the Heels of Award-Winning Crib Around the Corner, New Creator Content House Spotlights Next Generation of Latinx Talent

LOS ANGELES (September 28, 2021) -- Continuing its legacy of promoting up-and-coming talent, DIRECTV is again changing the game to empower diverse creators to launch "Familia Fuego" a Latinx TikTok all-star house.

The Familia Fuego house, a first of its kind for Latinx comedy creators, launched on @FamliaFuego on TikTok. Familia Fuego was named by its five residents, Leo González ( @leogonzall ), Alexia del Valle ( @lexdelvalle ), Monica Villa ( @monitoocrazy ), Isabella Ferregur ( @lil1zzyvert ), and Jesus Zapien ( @jesus_nalgas ).

The Latinx creators and TikTok stars will use the house as a creative hub to continue to produce content for their respective audiences while collaborating with each other to create exclusive content for the @FamiliaFuego channel and DIRECTV.

The house, made possible through a collaboration between DIRECTV and global creator and influencer company, Whalar, is rooted in a mission to foster opportunities for social media’s most talented, diverse creators. The Latinx community comprises a significant part of American culture, driving the majority of population growth, yet still remains largely underrepresented in mainstream media. The TikTok house series aims to help nurture up-and-coming Latinx talent during and beyond their stay.

“Familia Fuego allows us to engage with audiences beyond the traditional media channels while also increasing representation for Latinx creators both in front of and behind the camera,” said Vince Torres, chief marketing officer, DIRECTV. “It also gives us the chance to highlight our focus on bringing the very best in entertainment, both Live and On-Demand, to all of our customers.”

The Latinx house extends DIRECTV’s lead in bringing diverse content to more audiences. This comes after DIRECTV worked with Whalar to launch ‘The Crib Around The Corner’, the first house for TikTok stars in Los Angeles specifically for Black influencers - which won the Adweek 2021 Award for best content house.

“We are honored to work with DIRECTV to welcome each of these talented forces, for their authenticity and commitment to embracing and sharing their uniqueness. We can’t wait to champion these creators and watch what’s to come for the Familia Fuego,” said Steven Wolfe Pereira, Board of Directors at Whalar.

Download photo of creators here.

About DIRECTV

Since its launch in 1994, DIRECTV has continually evolved its product, best-in-class content, service and user experience to provide customers with an industry-leading video offering. DIRECTV offers the industry’s best picture format and exciting content in 4K HDR. It is the undisputed leader in sports, bringing NFL Sunday Ticket customers every live out-of-market NFL game, every Sunday during the NFL season. DIRECTV also gives customers the choice of watching movies and TV shows from virtually anywhere – on their TVs at home or their favorite mobile devices via the DIRECTV app. DIRECTV STREAM , the streaming video service, is designed for the household that wants the best of live TV and on-demand, compelling live TV packages, sports and, when using a DIRECTV STREAM device, access to more than 7,000 apps on Google Play.

DIRECTV products and services are provided or offered by DIRECTV, LLC., its subsidiaries and affiliates under the DIRECTV brand. DIRECTV, the DIRECTV logo and other marks are trademarks and service marks of DIRECTV or its affiliated companies. Google and Google Play are trademarks of Google LLC.

About Whalar

Whalar is a global influencer and social media agency driven by a proprietary tech platform, on a stated mission to Liberate The Creative Voice for both their brand and creator clients. Headquartered in New York and London, Whalar works with 300+ brands and 100+ talent clients across seven global locations. For more information, please follow us @whalar or visit us at http://www.whalar.com