DIRECTV today announced a new multi-year agreement with EverPass Media to distribute NFL Sunday Ticket via satellite and streaming to bars, restaurants and commercial venues nationwide through DIRECTV FOR BUSINESS beginning with the 2026 NFL season.
Under the agreement, DIRECTV FOR BUSINESS will serve as EverPass’ sales, marketing and commercial distribution partner for NFL Sunday Ticket with and without NFL RedZone. DIRECTV FOR BUSINESS will also be EverPass’ Preferred National Distributor for EverPass streaming platforms throughout the United States. This brings together a major commercial television provider with the commercial rights holder for the NFL’s out-of-market package.
The agreement ensures bars, restaurants, hotels, casinos and other commercial establishments can access every out-of-market Sunday afternoon regular-season NFL game through DIRECTV’s trusted commercial platform, backed by professional installation, dedicated account management and industry-leading customer support.
“For decades, businesses have trusted DIRECTV to deliver the biggest moments in sports,” said Mike Wittrock, Chief Operating Officer at DIRECTV. “This agreement gives businesses more flexibility in how they watch NFL Sunday Ticket and other sports content, with access to one of the most comprehensive commercial sports offerings.”
“We’re pleased to partner with DIRECTV FOR BUSINESS to expand access to live sports for venues. This agreement is about creating greater availability for bars, restaurants and other commercial businesses so they can offer NFL Sunday Ticket – and other live sports content – with flexibility in how they receive the service,” said Alex Kaplan, CEO of EverPass Media.
DIRECTV serves more than 300,000 commercial locations nationwide and remains a leading destination for premium sports programming in commercial venues. Through this agreement, businesses will benefit from a streamlined relationship for sales, service, billing and support while continuing to access the programming their customers expect every week throughout the NFL season.
Beyond NFL Sunday Ticket and NFL RedZone, the agreement also gives DIRECTV FOR BUSINESS customers access to subscribe to other premium sports content on EverPass which can be accessed via streaming or satellite, providing more ways to show the live sports their guest want to watch. Existing EverPass customers will have their services continue as usual.
DIRECTV FOR BUSINESS will continue offering one of the industry’s most comprehensive commercial sports portfolios, including NFL Sunday Ticket, NFL RedZone, ESPN+, MLB EXTRA INNINGS, NBA League Pass, NHL Center Ice, MLS Season Pass and other premium sports programming available through a single commercial provider.
Businesses can renew or subscribe to NFL Sunday Ticket beginning today by visiting DIRECTV.com/business or contacting their DIRECTV FOR BUSINESS representative. Businesses that subscribed to NFL Sunday Ticket for the 2025-2026 season will automatically renew for the 2026-2027 season.
Your Questions Answered
- What is DIRECTV FOR BUSINESS announcing with EverPass Media?
DIRECTV FOR BUSINESS has entered into a new multi-year agreement with EverPass Media to distribute NFL Sunday Ticket via DIRECTV satellite and Everpass Media Streaming platform to bars, restaurants and other commercial venues nationwide beginning with the 2026 NFL season.
DIRECTV FOR BUSINESS will serve as EverPass’ sales, marketing and commercial distribution partner for NFL Sunday Ticket with and without NFL RedZone. DIRECTV FOR BUSINESS will also be EverPass’ Preferred National Distributor for EverPass streaming platforms throughout the United States.
- What NFL programming is included?
NFL Sunday Ticket gives commercial establishments access to every out-of-market Sunday afternoon regular-season NFL game. Businesses can subscribe to NFL Sunday Ticket with or without NFL RedZone.
- If a business subscribed to NFL Sunday Ticket for the 2025-2026 season, does it need to take any action?
No. Businesses that subscribed to NFL Sunday Ticket for the 2025-2026 season, either through DIRECTV FOR BUSINESS or EverPass, will automatically renew for the 2026-2027 season. Customers will receive additional information directly before the season begins.
- How can a business renew or subscribe to NFL Sunday Ticket?
Businesses can subscribe beginning today by calling 888.388.4249 or contacting their DIRECTV FOR BUSINESS representative.
- Is NFL Sunday Ticket available through satellite or streaming?
Both. Businesses can access NFL Sunday Ticket through DIRECTV satellite or Everpass Media streaming based on what works best for their venue. Most existing DIRECTV FOR BUSINESS customers should be able to continue using their current commercial equipment.
- What types of businesses are eligible for NFL Sunday Ticket?
Eligible commercial venues include bars, restaurants, hotels, casinos and other non-residential establishments, subject to applicable rights and terms.
- How is NFL Sunday Ticket pricing determined for businesses?
Pricing and packaging are based on factors including a venue’s fire-code occupancy. Businesses should contact DIRECTV FOR BUSINESS or their account representative for specific pricing and package information.
- Does the agreement include content beyond NFL Sunday Ticket and NFL RedZone?
Yes. The agreement gives DIRECTV FOR BUSINESS customers access to subscribe to other premium sports content available through EverPass via streaming or satellite.
- Does this agreement affect residential NFL Sunday Ticket?
No. This agreement applies only to NFL Sunday Ticket for bars, restaurants and other commercial establishments.
