The world’s biggest soccer tournament is heading into its final stretch, and DIRECTV is helping fans in Miami catch the action with an experience built for the moment.
From July 7–19, 2026, DIRECTV will have a branded presence at Wynwood Marketplace’s World Cup watch party experience in Miami, giving fans a place to celebrate the final stages of the tournament with big-match energy, photo-ready moments and plenty of ways to learn more about DIRECTV’s year-round soccer offering.
Whether you’re cheering for your home country, following your favorite stars or just soaking up the atmosphere with friends and family, this is the kind of watch party that makes every goal feel bigger.
Keep up with all the action on DIRECTV, your destination for World Cup coverage and year-round soccer content.
World Cup Watch Party at Wynwood Marketplace
Miami knows how to show up for soccer.
That’s especially true in South Florida, where the sport is woven into the cultural fabric of the region. Home to vibrant communities from across Latin America, the Caribbean and around the world, Miami brings a uniquely electric energy to international soccer. And with the FIFA World Cup taking place across North America in 2026, the city is one of the places where fans will be watching, celebrating and living every match.
DIRECTV is joining SWARM to establish a branded footprint within Wynwood Marketplace’s Watch the Cup party experience, bringing fans closer to the action during the final stages of the tournament.
When Is the DIRECTV Watch Party Activation?
DIRECTV’s activation at Wynwood Marketplace will run from July 7 through July 19, 2026, bringing fans together for the final stretch of the World Cup.
The experience spans 10 matches across nine days, starting with the Round of 16 and continuing through the tournament’s biggest moments: the quarterfinals, semifinals, third-place match and World Cup Final.
Here’s a look at the match schedule during the activation:
- July 7: Round of 16 – 2 matches in Atlanta and Vancouver
- July 9: Quarterfinal #1 – Boston
- July 10: Quarterfinal #2 – Los Angeles
- July 11: Quarterfinal #3 – Miami, Hard Rock Stadium
- July 11: Quarterfinal #4 – Kansas City
- July 14: Semifinal #1 – Dallas/Arlington
- July 15: Semifinal #2 – Atlanta
- July 18: Third-Place Match — Miami, Hard Rock Stadium
- July 19: Final – New York/New Jersey, MetLife Stadium
Find the event you want to attend and RSVP here.
Miami will be in the spotlight twice during this stretch, hosting a quarterfinal match on July 11 and the third-place match on July 18. That makes Wynwood Marketplace an especially exciting place for fans to gather, celebrate and experience the final days of the tournament together.
All event details, matchups and timing are subject to change, so fans should check back for the latest updates before heading out.
Where Is the Watch Party?
The watch party experience will take place at Wynwood Marketplace (2250 NW 2nd Ave.) in Miami.
Known for its colorful murals, creative energy, food, drinks and open-air atmosphere, Wynwood is a fitting backdrop for a World Cup celebration. DIRECTV’s branded footprint is designed to feel right at home in the neighborhood’s art-forward setting, with fan-friendly moments built around the excitement of the matches.
What Fans Can Expect from DIRECTV
DIRECTV’s presence at the Wynwood Marketplace watch party is all about making matchday more memorable.
Fans can look for a DIRECTV-branded shipping container featuring a photo opportunity inspired by Wynwood’s creative culture. After snapping a photo, guests can receive a digital version with custom DIRECTV messaging and a link to learn more about MiEspañol.
There will also be a dedicated DIRECTV-branded bar experience, where brand ambassadors will be on hand to connect with fans, answer questions and showcase DIRECTV’s soccer offerings. Think of it as a matchday hangout with a little extra insider access.
Across the venue, fans can also expect DIRECTV branding at key touchpoints, including entrance signage and promotional inventory on the main event screens throughout the matches.
DIRECTV Is a Destination for Soccer Fans
The World Cup may be the biggest stage in soccer, but the sport does not stop when the final whistle blows.
DIRECTV gives fans access to soccer content throughout the year, which means fans can keep following the teams, players and rivalries they love long after the tournament ends.
For Spanish-language entertainment and sports fans, DIRECTV also offers packages like MiEspañol and ÓPTIMO MÁS, giving viewers more ways to stay connected to the content that matters most to them.
Why Miami?
Miami is one of the country’s most exciting soccer markets, and it is also a key FIFA World Cup host city. For DIRECTV, the city represents a major opportunity to connect with highly engaged Hispanic soccer fans, multicultural households and multi-generational audiences who help make the sport such a powerful part of South Florida life.
Watch the World Cup with DIRECTV
Can’t make it to Wynwood? You can still catch the World Cup action with DIRECTV.
Fans can watch World Cup matches on FOX, FS1, Telemundo and Peacock with DIRECTV, making it easy to follow the tournament from home, on the go or wherever matchday takes you.
And when the World Cup wraps, DIRECTV keeps the soccer going with access to year-round coverage from leagues around the world.
From soccer and beyond, DIRECTV will give you access to the games you love.
Frequently asked questions
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