DIRECTV Perks Customer Loyalty Program

DIRECTV, a sports and entertainment leader for 30 years, launched DIRECTV PERKS in 2024 – an exclusive first-of-its-kind membership program open to all existing and new residential DIRECTV customers.

This free-to-join program upgrades the TV-watching experience by offering loyal customers unique rewards, content, and experiences that enhance a passion for television.

DIRECTV PERKS builds an existing customer-focused approach and recognizes the value of customer loyalty, and strengthens the bond with current subscribers by providing exclusive rewards that reflect the evolving landscape of customer interaction. More than 80% of consumers are looking for a loyalty program that keeps them engaged with the products they enjoy, and more than 50% of existing DIRECTV customers say a loyalty program would drive the most impact in improving their satisfaction. At launch, features of the new program include monthly sweepstakes, weekly instant-win games, and physical and digital reward options – with even more planned.

DIRECTV PERKS membership is another way to showcase our commitment to rewarding customers and reinforce our appreciation for their loyalty,” said Vince Torres, chief marketing officer at DIRECTV.

Win a Universal Theme Park Vacation

Dreaming of your next getaway? DIRECTV PERKS, in partnership with NBCUniversal, is giving eligible DIRECTV residential customers the chance to win a Universal theme park vacation. One lucky winner will get to choose between an unforgettable trip to Universal Studios Hollywood or Universal Orlando Resort. Enter during the promotion period for your chance to experience thrilling attractions, immersive entertainment and unforgettable memories.

Enter the Sweepstakes

What is DIRECTV PERKS?

DIRECTV PERKS is a customer loyalty program that gives DIRECTV subscribers rewards, content and experiences that amplify all they love about TV. The DIRECTV PERKS website and web app will reward customers with virtual tokens based on their tenure and actions customers choose to take – like on-time bill payments or a weekly spin-to-win wheel – and celebrating special moments like a milestone service anniversary.

Once a customer registers for DIRECTV PERKS they will receive tokens just for getting started. The longer customers are with DIRECTV, the more tokens they are eligible to receive*.

How does DIRECTV PERKS Work?

Here’s exactly how DIRECTV PERKS works:

Join for Free
DIRECTV PERKS is available to eligible new and current residential customers at no additional cost.
Earn Tokens
Members earn virtual tokens through everyday actions like paying bills on time, celebrating milestones, and engaging with fun activities.
Redeem Tokens for Rewards
Use tokens for bill credits, movie rentals, reward cards, premium content, sweepstakes entries, and more.
Unlock Member-Only Deals
PERKS now includes a curated deals marketplace where members get exclusive access to special offers from top brands across entertainment, travel, dining, retail, and more.
Enjoy Always-On Savings
New deals are added regularly alongside ongoing offers—giving you a reliable, clutter-free destination for everyday savings.
Access Exclusive DIRECTV Offers
Discover special promotions like free previews, upgrades and add-ons tailored to your viewing experience.
Get More Value Every Day
PERKS brings together rewards, deals and exclusive offers in one premium, easy-to-use hub, so you can save more and enjoy more, every day.

For more information about PERKS or to sign up, please visit www.directv.com/perks.

*Bond: Pathways to Growth Guide – The Loyalty Report 2022 Reports (bondbrandloyalty.com)June 14, 2022

*DIRECTV Customer Research Quantitative Study conducted by Merkle. January 2023.

Frequently asked questions

Is DIRECTV PERKS worth it?

Yes. DIRECTV PERKS is worth it for eligible DIRECTV customers because it is free to join and gives members access to rewards, deals, exclusive offers, sweepstakes, bill credits, movie rentals, premium content and more.

Is DIRECTV PERKS free?

Yes. DIRECTV PERKS is free to join for eligible new and current residential DIRECTV customers, with no additional cost to participate.

What PERKS do I get for signing up with DIRECTV?

By signing up for DIRECTV PERKS, eligible customers can get starter tokens, earn more tokens over time and access rewards such as bill credits, movie rentals, reward cards, premium content, sweepstakes entries, member-only brand deals, free previews, upgrades and add-on offers.

How does DIRECTV PERKS work?

DIRECTV PERKS works by letting eligible customers join for free, earn virtual tokens through actions like on-time bill payments, service milestones and weekly activities, then redeem tokens for rewards such as bill credits, movie rentals, reward cards, premium content, sweepstakes entries and more.