CNBC

Through the lens of influencers, podcasters and established media figures, this episode shows how Taylor Swift has redefined the balance of power between artist, audience, and press.

The Swift Effect

A New Era

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Celebrating the economic impact Taylor Swift's brand has on and off-stage; exploring how she has redefined business landscapes in music, fashion, sports, education and philanthropy, generating billions of dollars and influencing global markets.

S2 E1 | A New Era