With DIRECTV STREAM, which makes its official debut today, you can enjoy Live TV, catch all your favorite sports and stay up-to-date on breaking news and On Demand content in the same place, whether you are using a DIRECTV STREAM Device or on your own device. With DIRECTV STREAM you can watch your favorite shows across all of your screens for one simple price with no term commitment.
“We’re excited to introduce DIRECTV STREAM, bringing together the best of Live TV and On Demand content like never seen before,” said Vince Torres, Chief Marketing Officer, DIRECTV.
To help launch DIRECTV STREAM, a comprehensive, TV-led advertising campaign that is also comprised of several digital elements kicks off today and will run into early 2022.
“The TV campaign is a call to consumers to un-complicate their entertainment lives, and many of the other campaign elements are designed to connect with fans in a new and fun way to showcase the best of Live and On Demand,” Torres said.
The campaign stars Serena Williams, arguably the most recognizable female athlete of all time.
Since its launch in 1994, DIRECTV has continually evolved its product, best-in-class content, service and user experience to provide customers with an industry-leading video offering. DIRECTV offers the industry’s best picture format and exciting content in 4K HDR. It is the undisputed leader in sports, bringing NFL Sunday Ticket customers every live out-of-market NFL game, every Sunday during the NFL season. DIRECTV also gives customers the choice of watching movies and TV shows from virtually anywhere – on their TVs at home or their favorite mobile devices via the DIRECTV app. DIRECTV STREAM, the streaming video service, is designed for the household that wants the best of live TV and on-demand, compelling live TV packages, sports and, when using a DIRECTV STREAM device, access to more than 7,000 apps on Google Play.