Mike Wittrock was recently named the Chief Operating Officer of DIRECTV. This will position DIRECTV to deliver an enhanced customer experience by optimizing operations, technology and service through a unified operating mode.
As Chief Operating Officer, Mike leads the operations organization across IT, Engineering, Customer Service, and Sales in support of the DIRECTV and DIRECTV STREAM video products.
With over 30 years of experience in the pay-TV industry, and a combined 18 years with AT&T and DIRECTV, Mike Wittrock has proven to be a leader and servant amongst his peers throughout an ever-changing industry.
Prior to this role, Mike served as the Chief Sales & Service Officer, responsible for all sales & service touchpoints— residential and commercial—including Sales Operations, Contact Center Operations, & Field Services for all customer interactions managed by employees and dealers. Mike also led Research & Customer Experience strategy for the DIRECTV enterprise.
During his tenure with AT&T, Mike managed customer acquisition execution of AT&T’s broadband & video services, overseeing indirect channels and AT&T’s connected communities’ portfolio which included delivering fiber to multi-dwelling unit properties and driving penetration via new technologies. He was previously president of the AT&T Southeast Region, overseeing sales & distribution in 12 states, Puerto Rico, and the U.S. Virgin Islands. He also served as Senior Vice President of Customer Care for AT&T Entertainment Group, responsible for leading the Tier 1 and 2 Technical Care functions for consumer video, IP broadband and wireless services.
Mike joined AT&T in 2015 as part of the DIRECTV acquisition, where he previously served as a Senior Vice President of Sales & Distribution at DIRECTV.
From 1989 to 2005, Mike served in United States Marine Corps Reserve and earned multiple awards and decorations, including one Navy and Marine Corps Commendation medal, four Navy and Marine Corps Achievement medals and two Combat Action ribbons. Under his guidance, Mike also serves as an advisor to the Veterans @ DIRECTV employee council, and spearheads the DIRECTV S.A.V.E. (Suicide Awareness Veterans Engaged) initiative, supporting the fight against military and veteran suicide.
Additionally, Mike is actively involved in community efforts and volunteers with multiple non-profit organizations. He is a dedicated servant-leader, supporting causes and raising awareness, both personally and professionally – Atlanta Area Council, Boy Scouts of America where he has served as Chair, Duke Brain Tumor Center, where he serves on the Board of Advisors & Business Executive Council, Wreaths Across America, and more.
Amongst his many accolades and achievements, Mike remains unwavering in his mission to motivate those around him to define and exceed their potential and drive continuous innovation into the future.
Mike is a proud father and grandfather. He and his wife, Jennifer, reside in Rockwall, TX.
