“This is a watershed moment for DIRECTV as we return to a singular focus on providing a stellar video experience, ” said Bill Morrow, CEO-DIRECTV. “Building on our recent momentum, we are well-positioned to bring unparalleled choice and value to all of our customers under one iconic brand whether they beam it or stream it.”
For those who stream it, DIRECTV STREAM will become the single brand later this month for video streaming services previously launched by AT&T, excluding HBO Max. It will continue to be available with no service contract or hidden fees. To enjoy the best of Live TV and On Demand customers can either bring their own streaming device or use our exclusive streaming device.* Those with our streaming device can build a complete, integrated and customized entertainment experience with the ability to watch and pause live TV on up to 20 devices in their home. It also allows consumers to get all their favorite entertainment in one place with easy access to apps like HBO Max, Netflix, Prime Video and more.
For those who beam it over satellite, DIRECTV service offers the most live sports in 4K HDR, including the most NBA games in 4k, and the industry’s best picture format. DIRECTV remains the undisputed leader in sports programming, including NFL Sunday Ticket which remains the only way to watch every out-of-market game LIVE every Sunday afternoon no matter where in the United States. DIRECTV also empowers customers to watch movies and shows from virtually anywhere – on TVs at home, along with their favorite mobile devices using the DIRECTV app.
Throughout the next several months DIRECT will prominently feature the bold new look across the video services, and new and existing customers will experience several touchpoints with it.
Finally, it’s important to note that as a part of the deal, customers who were previously AT&T satellite, streaming or IP video subscribers automatically keep their video service and any bundled wireless or internet services, including HBO Max.
For more information on the terms of the deal, please see the AT&T press release
*Requires purchase of DIRECTV device (sold separately)
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