Marketing Media Money
Airing | 9/2, 11:00a
British American Tobacco
0h 30m|Talk, News|CNBC World|2019
British American Tobacco is transforming from a cigarette business to a consumer electronics business thanks to vaping technologies; James Wright speaks to marketing boss Kingsley Wheaton about how the company's marketing is changing too.
GENRETalk, News
DETAILSNetwork: CNBC World
Runtime: 30m