Marketing Media Money
Airing | 7/20, 12:30p

British American Tobacco

0h 30m|Talk, News|CNBC World|2019
British American Tobacco is transforming from a cigarette business to a consumer electronics business thanks to vaping technologies; James Wright speaks to marketing boss Kingsley Wheaton about how the company's marketing is changing too.
Marketing Media Money
GENRETalk, News
DETAILSNetwork: CNBC World Runtime: 30m