Name: Diageo
Genre: Comedy
Duration: 25 min

CNBC World, a service of CNBC and Dow Jones, is a digital network offering global financial markets in real time, live, worldwide.

CNBC World

Tania Bryer attends the 2024 Cannes Lions International Festival of Creativity; explores how politics, AI and the creator economy are shaping the advertising and marketing industry.

Marketing Media Money

Cannes Lions 2024

CNBC explores global drinks giant Diageo's strategies and how it's aligning its portfolio of more than 200 brands with changing consumer trends.

Diageo

CNBC's Julianna Tatelbaum speaks with live music promotion company AEG Presents to examine the premiumization of their festival portfolio and the crucial role of brand partnerships.

#: AEG Presents

CNBC uncovers the marketing strategies behind Swiss sportswear brand, On, and reveals how an innovative running shoe became a multibillion-dollar business.

CNBC's Tania Bryer heads to the Cannes Lions International Festival of Creativity for the 70th anniversary of the event.

Cannes Lions 2023

The strategy of DBS, a large bank, as it brands itself as a tech start-up.

Publicis Sapient's Latest Campaign

People see marketing every day, but how they consume it changes with the media.

The Sandbox

CNBC's Dan Murphy explores the global luxury hotel and resorts brand Anantara to examine its marketing strategies; he visits one of its latest resorts on Dubai's ambitious World Islands.

Anantara

Dan Murphy goes inside one of the world's largest leisure attraction operators to examine the marketing strategies behind global brands.

Merlin Entertainments

Cannes Lions

Sustainable Future

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This series explores the $600 billion global advertising industry through discussions with marketing executives who are driving its evolution. Host Julia Chatterley profiles chief marketing officers at some of the world's biggest brands, taking a look at their careers and business challenges, in addition to how they are spending their significant advertising budgets. The show also highlights technological and consumption trends that are fueling and disrupting the marketing industry. Companies featured include HSBC, Adobe and Unilever.