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A pair of garage tinkerers, a copier company's secret lab, and a college-dropout programmer spark a decades-long battle for the future of computing - shrinking the computer from a room-sized machine to the device billions carry every day.

The Mega-Brands That Built America

Rise of the Personal Computer

P.H. Hanes sparks a revolution in American underwear, but rivals answer with breakthrough designs, bold branding, and a wartime windfall, transforming an unmentionable necessity into a $100 billion global industry.

The Underwear Boom

A down-on-his-luck mechanic transforms outlaw moonshine racing into a major American spectator sport, overcoming rivals, setbacks, and financial crises to build a billion-dollar sports empire.

Racing to the Top

A husband's homemade bandage, a college dropout's breakthrough adhesive and a factory worker's wartime fix transform simple strips of tape into indispensable American icons, creating a $90 billion industry, one sticky invention at a time.

Ideas That Stick

A showman named Mark Goodson and a former nightclub singer named Merv Griffin wage a three-decade battle to reinvent the television game show, creating franchises with spinning wheels, buzzers and catchphrases that become ingrained in American culture as billion-dollar global brands.

The Game Makers

During WWII, a struggling automaker and Detroit's industry titan race to build a revolutionary all-purpose military vehicle, then spend decades battling to reinvent their wartime creation into America's popular type of car, the SUV.

Road Warriors

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The innovations, failures and incredible achievements of some of the most successful businesses in history, from megastores like Costco and Walmart to shipping giants like FedEx and UPS, that forever changed the way Americans live.

S4 E5 | The Underwear Boom