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A pair of garage tinkerers, a copier company's secret lab, and a college-dropout programmer spark a decades-long battle for the future of computing - shrinking the computer from a room-sized machine to the device billions carry every day.

The Mega-Brands That Built America

Rise of the Personal Computer

P.H. Hanes sparks a revolution in American underwear, but rivals answer with breakthrough designs, bold branding, and a wartime windfall, transforming an unmentionable necessity into a $100 billion global industry.

The Underwear Boom

A down-on-his-luck mechanic transforms outlaw moonshine racing into a major American spectator sport, overcoming rivals, setbacks, and financial crises to build a billion-dollar sports empire.

Racing to the Top

A husband's homemade bandage, a college dropout's breakthrough adhesive and a factory worker's wartime fix transform simple strips of tape into indispensable American icons, creating a $90 billion industry, one sticky invention at a time.

Ideas That Stick

A showman named Mark Goodson and a former nightclub singer named Merv Griffin wage a three-decade battle to reinvent the television game show, creating franchises with spinning wheels, buzzers and catchphrases that become ingrained in American culture as billion-dollar global brands.

The Game Makers

During WWII, a struggling automaker and Detroit's industry titan race to build a revolutionary all-purpose military vehicle, then spend decades battling to reinvent their wartime creation into America's popular type of car, the SUV.

Road Warriors

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S4 E6 | Rise of the Personal Computer