Name: Inclusion In Marketing Part 2 - Diversity
Genre: Comedy
Duration: 25 min

CNBC World, a service of CNBC and Dow Jones, is a digital network offering global financial markets in real time, live, worldwide.

CNBC World

Exploring the rise of social media influencers and where the industry may be heading next.

Marketing Media Money

Influencers

In the second of this two-part special, James Wright and guests explore how industry changes are encouraging inclusion and diversity in marketing.

Inclusion In Marketing Part 2 - Diversity

James Wright looks at levels of diversity in advertising on people's screens and asks how inclusive the marketing industry itself is.

Inclusion In Marketing Part One: Diversity

In just seven years, Dubai based Huda Beauty has turned into a company valued at $1.2 billion; James Wright finds out how Huda Kattan and her two sisters did it all without the use of traditional advertising.

Huda Beauty

Dan Murphy discovers how marketing and PR has contributed to the success of Atlantis, The Palm.

Atlantis

When it comes to dating, Tinder outstrips the other mobile apps.

Tinder

L'Oréal is a company of 36 brands, in 150 countries, turning over $30 billion across hair care, skin care and beauty. Marketing Media Money looks into why the company's digital transformation is at the heart of marketing too.

L'Oréal

Karen Tso speaks to Tony Weisman, Chief Marketing Officer at Dunkin, about losing "Donuts" in a controversial name change and creating a healthier menu.

Dunkin

British American Tobacco is transforming from a cigarette business to a consumer electronics business thanks to vaping technologies; James Wright speaks to marketing boss Kingsley Wheaton about how the company's marketing is changing too.

British American Tobacco

Michelle Peluso explains how IBM markets what it does.

Willem Marx talks about Volvo's mission to attract new customers without alienating existing ones.

Volvo

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This series explores the $600 billion global advertising industry through discussions with marketing executives who are driving its evolution. Host Julia Chatterley profiles chief marketing officers at some of the world's biggest brands, taking a look at their careers and business challenges, in addition to how they are spending their significant advertising budgets. The show also highlights technological and consumption trends that are fueling and disrupting the marketing industry. Companies featured include HSBC, Adobe and Unilever.