Starting January 5, DIRECTV FOR BUSINESS® presents small and medium-sized businesses with a new way to bring TV into their space – streaming TV for business. The new streaming TV solution for businesses is reliable, simple and intended specifically for commercial environments!
But whether it is delivered via streaming or satellite, a TV service made for the unique needs of your business can make a big impact on customer experience.
Here’s what to know and why a TV service intended specifically for business makes a difference.
TV is Good For Business
From neighborhood bars and salons to auto shops, gyms, retail stores and waiting rooms of all kinds, TV has become an important part of the customer experience. It sets the tone, fills the quiet moments and keeps people engaged while they wait, work out or dine.
Showing sports, news, movies or popular TV shows can give people a reason to spend some extra time browsing your store or lingering at your bar. Providing TV entertainment can also keep your customers engaged and help to make the time fly by while waiting for a service, a meal or in a checkout line.
But business owners should be aware that commercial spaces have very different needs than personal TV viewing at home and require different solutions – whether streaming or satellite.
TV In Commercial Establishments Is Different Than Watching At Home
A TV in a commercial environment is intended for the enjoyment of customers and staff, rather than for private home entertainment, which triggers different legal requirements and licensing fees for content owners such as studios and networks.
Using a consumer TV platform, streaming device or app in your business violates copyright law and may expose you to costly penalties.
That’s why business TV packages are specially designed to include only the channels and programming that are licensed for commercial display, incorporating the necessary fees into the cost and eliminating the guesswork for business owners.
With DIRECTV FOR BUSINESS’s streaming and satellite TV solutions, you can watch TV the right way and enjoy the best in entertainment for your business.
Location, Location, Location
There are many things to consider when choosing between streaming or satellite TV for your business, and the physical location is a significant one.
For businesses or offices in metropolitan areas or high-rise buildings, line-of-sight challenges may rule out a satellite option entirely. Landlord restrictions can also play a role, as many buildings require landlord approval for the professional installation of technology, such as satellite dishes, on exterior spaces.
Streaming boxes, on the other hand, offer a minimal indoor hardware footprint with fast and easy self-installation to get your business up and running quickly.
Bandwidth Is a Business Resource
Another key thing to keep in mind is that streaming TV uses a significant amount of high-speed internet bandwidth, and many businesses already rely on that same connection for other essential operations, including point-of-sale systems, credit card processing, mart appliances or kiosks, wireless printers, employee devices and guest Wi-Fi.
When entertainment competes with other business-critical systems for limited bandwidth resources, performance can suffer across the board.
The right commercial TV solution takes this into account. DIRECTV FOR BUSINESS works with customers to help ensure that they have sufficient bandwidth to support both daily operations and entertainment before they make the choice between streaming and satellite TV to help ensure that everything runs smoothly.
For optimal streaming in commercial establishments, DIRECTV recommends a minimum internet speed of 8 Mbps or more per device. If your business has more than 4 TVs per location, satellite may currently be the better option for you to deliver the best viewing experience.
Find the Best TV Fit For Your Business
Explore DIRECTV FOR BUSINESS’s satellite and new streaming TV solutions for businesses and choose a setup that is best for your space, screen count and viewing needs.
