S2026 E2 | SEMA Battle of the Builders
Reinventing the Thing (2026)

Ron Jones reimagines the 1973 Volkswagen Thing as a coach-built, Porsche-powered off-road machine; built around a one-off chromoly long-travel chassis, the vehicle combines hand-formed body panels, more than 350 machined components and performance engineering; follow the team's journey to unite art, comfort and all-terrain capability in an original creation worthy of an off-road category victory at the 2025 SEMA Battle of the Builders.