Finesse-Ass 49ers

Rise of the 49ers

The Gold Standard

Weird, and Football

We Built This City

Rise of the 49ers: Trailer

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Rise of the 49ers documents the San Francisco 49ers as they rose from irrelevance in the 1970s to become the NFL's "Team of the 80s"; the series explores the characters behind the dynasty, which won four Super Bowls during the decade.

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In 1977, the young scion of a family real estate empire buys the NFL's San Francisco 49ers; his efforts to build a winner fail until he hires an outcast coach with radical ideas; together they construct a team that begins to challenge NFL royalty.

S1 E1 | Rise of the 49ers We Built This City (2026)

S1 E1 | Rise of the 49ers
We Built This City (2026)