CWBY offers Western Sports, Western Lifestyle, and Equine programming

Cowboy Channel

A look at Shad Mayfield as he searches for his third gold buckle.

$had

The summer run has turned; between arena records, a climb into the top 20 and the Puyallup playoffs, the NFR is suddenly in reach.

Staying Hooked

The week he almost went home, Shad wins Salinas; forty years earlier, Sylvester won it first, and was the first Black tie-down roper at the NFR.

Forty Years Later

July is rodeo's richest month; Shad chases a run he can't find, watches the field pull away and wonders if it's time to pack it up and head home.

How to Win Again

Back in the box at last; Shad returns to competition and finds out just how hard this comeback will be.

Back of the Pack

Two world titles, two hip surgeries; Shad Mayfield's rise from a New Mexico practice pen to the top of rodeo, and the comeback that starts now.

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S1 E6 | Staying Hooked