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Viagra is released to a wave of hysteria, headlines and huge sales.

VIAGRA: The Little Blue Pill That Changed the World

The Hard Truth

The marketing team grapples with a tough promotional campaign problem.

The Hard Sell

Scientists stumble onto a drug that will change the world.

The Hard Science

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Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.

S1 E2 | The Hard Sell