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Taylor Swift's influence goes beyond music; uncovering the economic and cultural ripples of her record-breaking tour.

The Swift Effect

The Swift Economy: From Cities to Community

Discovering how Taylor Swift redefined the music industry, from reclaiming her artistry through album re-recordings to boldly crossing genres.

Breaking the Mold: Taylor Swift's Power Play

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Celebrating the economic impact Taylor Swift's brand has on and off-stage; exploring how she has redefined business landscapes in music, fashion, sports, education and philanthropy, generating billions of dollars and influencing global markets.

S1 | The Swift Economy: From Cities to Community