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When German immigrant Richard Hellmann bottles his deli's mayonnaise, he launches America's condiment revolution; but the real battle begins when a struggling restaurateur invents Italian dressing to save his Kansas City eatery, going head-to-head with an industry giant, just as an Alaskan camp cook creates a humble buttermilk sauce destined to take the crown: ranch.

The Food That Built America

Say Yes to the Dressing

Through happy accidents and breakthrough flavor innovations, cereal pioneers battle for control of America's breakfast table-using iconic mascots, unforgettable commercials, and bold new ideas to build a billion-dollar industry.

Cereal Sensations

As two baking powerhouses collide, scrappy upstarts and mom-and-pop players help turn crackers into a snack aisle staple; from innovations like shredded wheat, to the first mass-produced flavored cracker, these grocery store icons transform crackers into a global, multi-billion-dollar category.

Let's Get Cracker-ing

A beverage giant is challenged for dominance by two upstart companies from Brooklyn to revolutionize the beverage market and transform iced tea from a regional drink to a multi-billion-dollar American staple.

Spilling the Tea

From the first ice cream bar in history to the fast-food Blizzard craze, a century of innovation turned ice cream treats into a $100 billion dollar industry and a cultural phenomenon.

Icons of Ice Cream

An upstart chain innovates iconic menu items and fast food staples including a value menu and free refills, while fending off a new competitor to bring Mexican-inspired fast food to the masses, until the world's top burger chain enters the fray and turns fast food on its head.

Burgers, Burritos, & the Battle for Fast Food

A keen-eyed immigrant, a candy mogul, and two pasta-making brothers reinvent rice for America's kitchens by making it faster, easier and impossible to resist, but it'll take a massive global conflict, and a battle of innovations, to turn rice into riches.

Rice to Riches

Through a series of accidents and unexpected innovations, a struggling cheesemaker, a New York restaurateur, a small-time baker, and a determined mother-son duo transform a humble cheese pie into a decadent American dessert--turning cheesecake into a grocery staple and the star of a restaurant empire.

Cheesecake Chronicles

A century ago, the cookie industry didn't exist, until a wave of innovators turns it into a $15 billion powerhouse; from the first sandwich cookie to the invention of chocolate chips, the rise of packaged cookies, and "homemade" chain staples, each breakthrough fuels the battle for America's favorite circular sweet.

Clash of the Cookie Giants

A chemist unlocks a chocolate syrup that transforms milk into a magic sensation; a soda shop owner cracks the code to bottling liquid chocolate for the masses; and a dairy innovator turns wartime surplus into instant cocoa gold, launching a chocolate drink revolution that sweeps America.

Chocolate in a Glass

Three burger operators race to serve a new generation on wheels, and a primitive intercom and sliding window evolve into the drive-thru, revolutionizing fast food and kicking off an industry arms race.

Drive-Thru Burger Revolution

A candy maker's botched experiment leads to the world's first bubble gum, its distinctive color, and a decades-long bubble gum war fueled by mascots, comic strips, baseball cards, and novelty flavors, transforming gum into a pop culture powerhouse and reshaping the candy aisle.

The Birth of Bubblegum

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S7 E9 | Burgers, Burritos, & the Battle for Fast Food