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Across NYC's 3,800 bars are trailblazers redefining the industry; from Brooklyn sake to America's notable bars, discovering what's driving business behind the beverage.

The Business of Booze

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Maker's Mark celebrates Kentucky's Bourbon Trail, Mr Black's Espresso Martini Fest, Wander; Ivy uncorks a single-serve and Richtech Robotics AI bartender.

S1 E2 | The Business of Booze