S2026 E11 | How Women Athletes Are Taking Power Back - Laura Correnti

The leagues own the games. But athletes increasingly own the audience. Deep Blue Sports + Entertainment founder Laura Correnti joins Ian Schafer to break down how women athletes are turning attention into negotiating power, why brands are investing beyond sponsorship, and where the money goes next in women's sports. From athlete-owned media to the 2027 Women's World Cup, this is the power shift changing the business of sports.