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Jonah's catalogue cover page remains empty as the pressure mounts for him to find the next million-dollar gag item; eager inventors line up for their last shot at fame and fortune.

Billy Bob's Gags to Riches

Pitch & Pray

When a displeased client returns $20,000 worth of gag items, Jonah goes all in on a hot new product in the hopes of recouping his losses.

Trial By Fire

Jonah wants to launch a redneck hunting novelty item; triple-barrel shotgun; Insta-Buck kit; florescent toilet paper.

The Buck Starts Here

Jonah wants to revitalize his product line; inventors pitch ideas including a "Tote Boat," the "Cool Air Cap," and the "Redneck iPad."

Up Pitch Creek

Billy Bob gets an order for an impulse-buy item; Danny convinces Jonah to join a demolition derby; the Redneck Think Tank seeks motherly advice.

Crash for Cash

Aspiring inventors pitch their ideas to Jonah and his team.

Redneck Sharktank

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Gags have made Jonah White a multimillionaire. He is founder and CEO of Billy Bob Products, a novelty-items business -- mostly doodads based on a line of fake buck teeth. Always looking to supplement his redneck inventory, White welcomes inventors to pitch ideas at the company's Hardin, Ill., headquarters, where they may strike it rich or be sent back to the drawing board. "Billy Bob's Gags to Riches" focuses on the business of creating and selling stuff like "hillbilly teeth," crazy-eyed sunglasses, caveman clubs, and "body part" flip-flops. It also shows White enjoying his sprawling log-cabin mansion, where exotic animals roam and zip lines crisscross the property.

S1 E4 | The Buck Starts Here