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In Ashland City, Tennessee, Jon Taffer confronts a defiant owner who literally sits on a stool while his family's bar crumbles around him. With the business on the brink, Taffer must inspire this idle owner to stand up and fight.

Bar Rescue

Sitting Down on the Job

Jon Taffer travels to Marietta, Georgia, to confront a dire situation. He must rescue a failing bar from an owner who stubbornly clings to the misguided belief that his own personal brand alone possesses the power to reverse its fortune.

One Man Brand

In Orlando, Florida, Jon Taffer is on a mission to save a struggling bar. Despite the owner's genuine passion and dedication, the establishment is failing due to a fundamentally flawed and misguided concept that was doomed from its very inception.

When Dreams Hit the Sidewalk

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Jon Taffer and his experts visit failing drinking establishments to offer one last shot at success.

S10 E6 | One Man Brand