Repeat business is a must in the restaurant and bar industry. Businesses need to give customers a powerful experience from the moment they walk in the door to paying the check. If people have a good time, they will stay longer, spend more, tell their friends and acquaintances, and come back regularly.
Fresh entertainment content can help business owners give customers a powerful experience. People gather for sports and live events. Cable news may spark conversation. Commercial free music can set the tone for an evening. Spanish-language content can help build a community. And dramas, comedies, and reality shows give singles something to watch while they wait for their drink or meal.

Showing live TV or other entertainment content through an DIRECTV package gets people in the door—especially during non-peak hours. For example, college football brings people in on a Saturday morning, and award shows like the Oscars and Grammys are typically broadcast on a Sunday evening. Both pull in customers during typically show times.
DIRECTV content and music channels could entice customers to stay longer. A group of friends having dinner may linger at the bar afterward to watch the end of a game. A quick lunch among colleagues could turn into an hour-long episode. Good music may make someone reluctant to leave. Cartoons could keep tantrums at bay so Mom and Dad can order dessert. TV viewing may ease anxiety for a person dining alone. The longer people are entertained, the longer they will stay. The longer they stay increases the potential for more food and beverage sales.
Having an DIRECTV package could promote loyal, repeat customers. Fans know where they can catch their favorite team. Cable news followers can count on their channel being on the TV above the bar. People who just want to relax know where the music is smooth and calming. Customers waiting for takeout orders know where they can catch a game while they wait for their food to be ready.
DIRECTV packages start at $29.99 per month (+ taxes) for 95+ channels (and can offer up to 200+ TV and music channels)—giving your customers a myriad of entertainment choices from national sports and news to music and local channels.

DIRECTV can help bar and restaurant owners create an engaging atmosphere for patrons, starting with knowing your audience and remaining consistent with entertainment offerings. Should a bar show sports one night and pump hard rock the next? Only an owner knows the best viewing options for their business. DIRECTV variety of channels provides flexible, affordable solutions:

• Add-ons to a DIRECTV package allow bar and restaurant owners to get creative by showing niche content—a cult classic movie, Korean pop, an obscure sport, Latino soap operas, or news with a certain political slant—to bring in a small but dedicated fan base.
• Potential add-ons include NFL SUNDAY TICKET, MLB Extra Innings, Fox Soccer Plus, En Espanol, and Music Choice among other options.

DIRECTV Sports Bar Finder allows people to find nearby bars, restaurants, and cafes that are DIRECTV subscribers, and a map in the app provides the locations and directions. Owners and managers can update the establishment's business profile with additional information, events, and ambiance by updating their account on DIRECTVMVP.com.

• Venue entertainment through a DIRECTV package could increase customer traffic and promote a longer stay—which in turn increases sales and customer loyalty.
• Knowing a target audience and being consistent with the content presented helps build brand equity for a business.
• Bars, restaurants, and cafes can promote their programming on the DIRECTV Sports Bar Finder app and their website that build anticipation for the business.