Updated April 6, 2023.
This Policy covers the information provided, collected, or generated when you access, use, or subscribe to DIRECTV products, services, apps, websites, or networks to which this Policy applies, like DIRECTV via Satellite and U-verse TV. In this Policy, we call them "Products and Services" for short. Products and Services include video, entertainment, advertising, and other products, services, and apps offered by DIRECTV.
This Policy applies to you and anyone who uses our Products and Services under your account, except where separate privacy policies or terms and conditions apply.
You are responsible for making sure all users under your account understand and agree to this Policy.
Here are some of the ways in which this Policy may not apply, or may apply in addition to other policies:
We collect information about you and how you're using our Products and Services along with information about your devices and equipment.
Here are detailed examples of types of information we collect:
We collect your information in 3 ways:
We use your information, generally speaking, to provide and improve our Products and Services. As we describe below, that may include using your information for related uses such as communicating with you, marketing our Products and Services, preventing fraud, and for billing, advertising, and research purposes.
Here are examples of ways we use your information:
For more details about how your information may be shared for advertising and marketing see the Choices and controls section below.
Sharing information with non-DIRECTV companies that provide services for us or for you: We share information that identities you personally with vendors that perform services for us or that support the Products or Services provided to you, including marketing or ad delivery services. We do not allow those vendors to use your information for any purpose other than to perform those services, and we require them to protect the confidentiality and security of data they get from us consistent with this Policy.
Sharing information with other non-DIRECTV companies or entities: There are also times when we provide information to other companies and entities, such as government agencies, credit bureaus and collection agencies, without your consent for reasons such as:
Sharing Metrics Reports with non-DIRECTV companies: Sometimes the services you enjoy from us directly involve other businesses. We may pay a network for the rights to broadcast a sporting event or your favorite show. We may be paid by an advertiser to deliver an advertisement or by a business customer, like a hospital or hotel, for our Products and Services. In such cases, we may use or share information that doesn't directly identify you personally to provide metrics reports to our business customers and service suppliers. We may also share it with advertising and other companies to deliver or assess the effectiveness of advertising and marketing campaigns.
Sharing information for advertising: We show ads from other companies on our Services and we share information with third parties for online behavioral advertising purposes. The advertisements that you see may be tailored to your interests based on information relating to your use of our Products and Services, your relationships with companies that advertise on our Products and Services, the advertisements or content you viewed, and your other activities online. To facilitate those ads, we don't share information with advertisers that can directly identify you, such as your name or postal address. Instead, we and our advertisers share limited information with third-party service providers who employ a matching process that connects information about your interests (for example, coffee-lover or sports enthusiast) to identifiers that do not identify you personally but instead are associated with your browser or devices. These online identifiers are used to serve you ads that relate to your interests. We may also compile and provide reports, including in encrypted, aggregated, or de-identified forms, to advertisers about the effectiveness of advertising campaigns. See Online behavioral advertising below for more information about online behavioral advertising and your rights to express choices about our use of your information for the above purposes. Visit Your Privacy Choices to express your choices.
Sharing information for research: We may share information with other companies and entities for research. When we share this information, we require companies and entities to agree not to attempt or to allow others to use it to identify individuals. Our agreements will also prevent those businesses from reusing or reselling the information and require that they will handle it in a secure manner, consistent with this Policy.
Sharing information for aggregate media research reports: We share TV and video viewing information and other household information, tied to identifiers that do not identify you personally, with media research companies. For example, we may share data with third-party matching providers that will replace information that directly identifies you with an identifier that does not directly identify you or will anonymize the data before delivery to the media research companies or advertising partners. The media research companies may combine this data with other information to provide measurement and audience analysis services. We require the recipient businesses to agree they will not attempt to identify any person using this information, and that they will handle it in a secure manner, consistent with this Policy.
Sharing information with DIRECTV affiliates and non-DIRECTV companies for advertising and marketing programs: We may share information with our affiliates, like AT&T, and with non-DIRECTV companies to deliver or assess effectiveness of advertising and marketing campaigns as described in the Choices and controls section below.
Sharing and collecting location information: We collect and share location information, for example to provide access to local programming, such as local news and sports, and advertising. Without your location information, we may not be able to provide access to certain services and features, including live local channels or other content with geographic restrictions. We may use your location to deliver certain features, such as the channel guide. This data may also be used to tailor advertising to you based on your location. You may have the right to control location tracking within our mobile apps or other services through options provided on the specific app or service.
Disclosing personally identifiable information collected from television subscribers in response to a court order: When a non-governmental entity obtains a court order, we're authorized to disclose personally identifiable information collected from TV subscribers as a result of the subscriber's use of TV service, but only after we let the subscriber know what's going on. When a governmental entity obtains a court order, we're authorized to disclose personally identifiable information collected from a TV subscriber as a result of the subscriber's use of the TV service, but only if the following conditions are met:
Third parties in connection with certain transactions: If we sell all or parts of our business, make the transfer of assets, or otherwise might be involved in a change of control transaction, or in the event of bankruptcy, we may transfer information to one or more third parties as a part of the transaction, including the due diligence process.
You can manage Your Privacy Choices about how we contact you and how we use or share your information. You also have choices about how certain third parties and advertisers use your information, including how we use and share your information for advertising, marketing, and analytics.
Sometimes we have offers or programs that may interest you, and that we’d like to tell you about. You can opt-out of marketing and advertising programs and messaging, but we still may contact you with service and non-marketing messages.
Choices about how we use and share your information for advertising, marketing, and analytics
You have choices about whether your information is used or shared in our programs that provide you with marketing and advertising tailored to your interests. Our collection and use of information operates independently in many cases from the user controls and settings on your device, through your operating system, or on third-party websites or apps.
Online Behavioral Advertising: Online Behavioral Advertising, also known as tailored or personalized advertising, is automated, customized advertising that you see when using online services, like ads in mobile apps or on websites. Those ads are served to you based on inferences about your interests. Those interests are determined from data collected about you, whether by DIRECTV or other parties.
Personalized Advertising (formerly Relevant Advertising) and Personalized Plus Advertising (formerly Enhanced Relevant Advertising): Personalized Advertising and Personalized Plus Advertising are programs we operate in collaboration with our AT&T affiliates. Both use information to deliver ads that we think might interest you on websites, TV and video programming, apps and other properties or services.
We work hard to safeguard your information using a range of technological and organizational security controls.
We maintain and protect the security of computer storage and network equipment, and we use security procedures that require employees to authenticate themselves to access sensitive data. We also limit access to personal information only to those with jobs requiring such access. We require callers and online users to authenticate themselves before providing account information.
No security measures are perfect, however. Accordingly, we can't guarantee the security of your information. If a breach were to occur, we will notify you as required by applicable law.
Information we collect may be processed and stored in the United States or in other countries where we or our affiliates or service providers process information. By using the Products and Services, you consent to the transfer of information to the United States or other countries where we or our affiliates or service providers process information.
We keep your information as long as we need it for business, tax or legal purposes. After that, we destroy it by making it unreadable or indecipherable. Additional detail about how long we retain personal information is available in the "Retention of your personal information" disclosure in the California section below.
Need to update your information? We're happy to help you review and correct the information we have on your account and billing records. For more information, please see the contact us section of this Policy. section of this Policy.
Changes to this Policy
We may update this Policy at any time. The most recent version of this Policy is reflected by the effective date at the top of this Policy, and you can read past policies here. We'll post a prominent notice of material changes on our websites and/or give you other reasonable notice before any material changes take effect. All other changes are effective upon posting.
Information specific to children
We don't knowingly collect personally identifying information from anyone under the age of 13 unless we first get permission from the child's parent or legal guardian. Unless we have parental consent, we will not contact a child under the age of 13 for marketing purposes.
Information collected from devices or services purchased by adult subscribers that are used by children without our knowledge will be treated as the adult's information under this Policy.
Learn how to manage DIRECTV's Parental Controls.
Website data collection: If we sell or share personally identifiable information with other parties, or allow other parties to collect for their own use personally identifiable information about your online activities over time and across third-party websites when you use our Products and Services, then you may have to right to opt-out of that tracking as described on Your Privacy Choices.
Do Not Track notice: Effective January 1, 2023, we respond to the Global Privacy Control signal for California consumers. We do not otherwise currently respond to Do Not Track and similar opt-out signals.
This portion of our Policy applies to residents of the state of California only.
California Consumer Privacy Act (CCPA)
CCPA Personal Information (CCPA PI) is defined by California law as information that could reasonably be linked with California residents or households
Information we collected from consumers.
The CCPA identifies a number of categories of CCPA Pl. In the year before the date this Policy was issued, we collected these categories of CCPA PI:
We collected the above categories of CCPA PI for the following purposes:
We collected the above categories of CCPA PI from the following sources:
We may allow certain third parties (such as online advertising services) to collect your personal information through automated technologies. Those third parties may use your personal information to optimize our online properties, display cross-contextual advertising and manage their own platforms. Please see the Online Behavioral Advertising section above to learn more about those third parties' collection of information.
Information we disclosed, sold, or shared about consumers
In the year before the date this Policy was issued, we disclosed all of the categories of CCPA PI that we collect with entities that provide services for us, like processing your bill.
We may have disclosed each of the above categories of CCPA PI with the following categories of third parties who perform services on our behalf:
The CCPA defines "sale" and "share" very broadly and includes the sharing of CCPA PI for anything of value or sharing personal information for cross-contextual advertising. According to this broad definition, in the year before the date this Policy was issued, a 'sale' or 'share' of the following categories of CCPA PI may have occurred:
We may have sold or shared each of the above categories of CCPA PI to the following categories of third parties:
Your right to know CCPA PI
We are committed to ensuring that you know what information we collect. You can ask us for the following information:
We are also committed to ensuring that you know what information we sell or share about you. You can submit a request to us for the following additional information:
To exercise your right to request to know your CCPA PI that we collect or disclose, visit Your Privacy Choices or contact us at 866-385-3193. These requests for disclosure are generally free.
Your right to request the deletion of CCPA PI
Upon your request, we will delete the CCPA PI we have collected about you, except for situations when that information is necessary for us to: provide you with a good or service that you requested; perform a contract we entered into with you; maintain the functionality or security of our systems; comply with or exercise rights provided by law; or use the information internally in ways that are compatible with the context in which you provided the information to us, or that are reasonably aligned with your expectations based on your relationship with us.
To exercise your right to request the deletion of your CCPA PI, either visit Your Privacy Choices or contact us at 866-385-3193. Requests for deletion of your CCPA PI are generally free.
Your right to correct inaccurate CCPA PI
If you believe that we are maintaining inaccurate CCPA PI about you, you may request we correct such inaccurate CCPA PI, taking into account the nature of the CCPA PI and the purposes of the processing of such CCPA PI.
To exercise your right to correct inaccurate CCPA PI, visit Your Privacy Choices or contact us at 866-385-3193.
Your right to ask us not to sell or share your CCPA PI.
You can always tell us not to sell or share your CCPA PI by visiting Your Privacy Choices or contacting us at 866-385-3193.
Once we receive and verify your request, we will not sell or share your CCPA PI unless you later allow us to do so. We may ask for your permission to resume sale or share of your CCPA PI at a later date, but we will wait at least 12 months before doing so.
Your right to limit use and disclosure of sensitive personal information
In some instances, we may use or disclose certain CCPA PI that we collect which constitutes "sensitive personal information" under the CCPA.
You have the right to direct us to limit our use and disclosure of such sensitive personal information. If you do, we may still use the information for certain limited uses, such as the following: (i) providing our Products and Services; (ii) detecting security incidents; (iii) resisting malicious, deceptive, fraudulent, or illegal actions; (iv) ensuring physical safety; (v) for certain non-personalized advertising; (vi) maintaining or servicing accounts, providing customer service, or similar uses; and (vii) improving our services.
To exercise your right to limit the use and disclosure of your sensitive personal information under the CCPA, either visit Your Privacy Choices or contact us at 866-385-3193.
Verification of identity — request to know, delete, or correct inaccurate CCPA PI
Password Protected Account. If you maintain a password-protected account with us, in most cases you may submit an access or deletion request by authenticating yourself with a password like you would when you access your account (see exceptions below), you'll have to authenticate yourself again to access your data or submit your deletion request.
Former accountholders, non-accountholders (without a password protected account). If you do not have a password protected account with us, we will ask to verify your identity using our mobile verification process. This process captures an image of your identity document, such as your driver's license, and compares it to a self-photo you submit. We will only use this information to verify your identity. We will delete it after the time expires allowed by the CCPA to process and respond to your request.
If we cannot verify your identity, we will notify you that we will not be able to respond to your request.
You may designate an authorized agent to submit requests on your behalf. Your agent will need a valid power of attorney or written permission signed by you. If the agent relies on written permission, we'll need to verify the agent's identity. We may also contact you directly to confirm the permission. Your authorized agent can submit your requests by calling us at 866-385-3193.
We don't mind if you exercise your California data rights
We are committed to providing you with control over your CCPA Pl. Exercising any of the rights explained in this section of the Policy will not disadvantage you. You will not be denied or charged different prices or rates for goods or services or provided a different level or quality of goods or services.
Consumers under 16 years old
As of the effective date of this Policy, we do not have actual knowledge that we sell or share CCPA PI of consumers under 16 years of age. If we collect CCPA PI that we know is from a child under 16 years old in the future, we will not sell or share that information unless we receive affirmative permission to do so. If a child is between 13 and 16 years of age, the child may provide that permission.
Retention of your personal information
We keep records and personal information for specified periods of time, depending on business needs, privacy interests and our legal compliance obligations. As a general matter, we only retain personal information for as long as it is needed or useful for accomplishing a business, legal or tax purpose. After such period, the data is deleted or fully anonymized:
This portion of our Policy applies to residents of the state of Nevada only. Nevada's privacy law, SB260, gives Nevada residents choices about how we share information.
Nevada covered personal information ("Nevada PI") includes personally identifiable information about a Nevada resident collected online, such as an identifier that allows the specific individual to be contacted, and any other information about a Nevada resident collected online that can be combined with an identifier to identify the specific individual. We generally handle Nevada PI in accordance with this Policy.
The Nevada PI we collect and share. For information regarding the categories of Nevada PI we collect, visit the information we collect section of this Policy. For information regarding the categories of third parties with whom we may share Nevada PI, and those that may collect Nevada PI regarding your online activities over time, visit the how we share your information section of this Policy.
Your rights under Nevada's privacy law.
You can ask us not to sell your Nevada PI by visiting Your Privacy Choices. Once we receive and verify your request, we will not sell this information unless you later allow us to do so.
This portion of our Policy applies to residents of the state of Virginia only and applies after January 1, 2023.
Virginia Covered Personal Data. "Virginia Personal Data" means any information that is linked or reasonably linkable to an identified or identifiable Virginia residents.
The Virginia Personal Data We Process and the Purpose of Processing. For information regarding the categories of Virginia Personal Data we process, visit the information we collect section of this Policy. For information regarding the purpose for processing Virginia Personal Data, visit the how we use your information section of this Policy.
Sharing Virginia Personal Data with Third Parties. For the categories of Virginia Personal Data that we share with third parties and the categories of third parties with whom we share Virginia Personal Data, visit the how we share your information section of this Policy.
Your Rights Under the Virginia Consumer Data Protection Act. This portion of our Policy advises Virginia residents of rights provided in the Virginia Consumer Data Protection Act and how Virginia residents may exercise those rights. You may exercise any of the rights in this section at Your Privacy Choices.
Contact us at either of these addresses for any questions about this Policy:
If you are not satisfied with our resolution of any dispute, including with respect to privacy or data-use concerns, please review a description of our dispute resolution procedures in our Residential Customer Agreement at http://www.directv.com/legal/directv-residential-customer-agreement/ or, if you are a Commercial Customer, in our Commercial Customer Agreement at www.directv.com/legal/directv-commercial-customer-agreement/.
You also have the option of filing a complaint with the FTC Bureau of Consumer Protection using an online form , or by calling toll-free 877 FTC HELP [(877) 382 4357] or TTY (866) 653-4261. Other rights and remedies also may be available to you under federal or other applicable laws.
If you're a DIRECTV TV subscriber, you also have certain rights under Section 338(i) of the Federal Communications Act.
Customer service contact numbers can be found at directv.com .