DIRECTV FOR BUSINESS offers game changing picture quality with 4x the resolution of standard HD, richer colors and lifelike clarity puts viewers on the field, in the stands, and on stage, and the industry’s Iargest selection of exclusive 4K content and live HDR programming Limited 4K HDR programming available. Commercial Entertainment or Commercial Choice or higher required for most 4K HDR live sports. 4K HDR compatible equipment, minimum programming, authorization, and professional installation required. If 4K TV does not support HDR, content will be viewable in standard 4K. Conditions apply.

Level Up from 4K! This is not standard 4K content, DIRECTV takes it up a notch with enhanced color vibrancy and contrast ratio to create an almost three-dimensional experience for viewers.

Most 4K Live Sports: DIRECTV offers the most live events in 4K, giving sport fans the ultimate viewing experience that feels like they are right on the field, in the stands, or up on stage.

Exclusive 4K HDR Programming: DIRECTV offers a 24x7 channel dedicated to 4K programming to enjoy anytime.

The Ultimate Resolution: 4K boasts 4x as many pixels as 1080p, delivering lifelike image detail and seamless action sequences with no buffering, lag, or pixilation.

Providing the best viewing experience through DIRECTV 4K HDR content attracts customers. Customized programing could increase average time in the establishment and average spend. Consider the possibilities, small business owners can host viewing parties for major sporting events, live concerts, and top shows broadcast in 4K HDR to build buzz and excitement around their establishment, create a community of like-minded fans, and create the perfect atmosphere to accompany fine food and drink. By the way, DIRECTV's Sports Bar Finder app provides patrons the ability to find their business and the game they are looking for!

YES!

DIRECTV boasts the most live events broadcast in HDR, including The Masters, College Football Playoff and National Championships, Seven Worlds, One Planet, the CJ2 Concert Experience, and more.

DIRECTV also offers a 24x7 full-time channel that features nature documentaries, travel shows, recorded concerts, and more—ensuring there is always something to watch in 4K UHD. Learn more about our exclusive sports package, including NFL Sunday Ticket.

Live coverage beamed by satellite, at the speed of sports.

DIRECTV delivers 4K and 4K HDR content by satellite, giving business owners the peace of mind that their connection won't go down because a wire is accidentally cut by a nearby construction crew or there's a planned outage for infrastructure repairs. This also eliminates the possibility that 4K channels consumer too much bandwidth to slow the internet connection. All content is by satellite—providing reliable connectivity to an amazing 4K viewing experience.

Improve energy from employees during the Big Game—with an amazing 4K viewing experience for customers and employees to enjoy. This could raise morale.