Effective as of June 24, 2013, until replaced
This Policy explains our practices in the following areas:
1. Information we collect and how we collect it.
2. How we use your information.
3. How we share your information.
4. Your choices regarding our use of your information.
5. How long we keep your information
6. How we protect your information.
7. How you may access and correct your personally identifiable information.
8. Changes to this Policy.
If you have questions about this Policy, you may contact us 24 hours a day, any day of the year, by phone (1-800-531-5000), e-mail (www.directv.com/email), or mail:
P.O. Box 6550
Greenwood Village, CO 80155-6550
I. Information we collect and how we collect it.
We collect information from you at various times when you request and activate DIRECTV service, add or change any equipment, programming package or other service, or use certain features of our products and services, including through a DIRECTV Receiver, Authorized Device, or Authorized Application. The types of information we collect are as follows:
Personally identifiable information. The types of personally identifiable information we may collect from you include: name; address; email address; telephone number; Social Security number, driver’s license or other government-issued identification number; credit card number or other financial account information; and user name and password associated with the online account you create at any of our websites or through another Authorized Application to access your DIRECTV service account.
Diagnostic/Servicing information. We automatically collect information about the technical operation of DIRECTV Receivers, Authorized Devices, or Authorized Applications, such as a DIRECTV Receiver’s software version and model number, the operating system and type of Authorized Device or Authorized Application, the type of browser used to access a DIRECTV service, the IP address from which a DIRECTV service is accessed, what programming is purchased, streamed or downloaded, and the success status of the last attempted service call by a DIRECTV Receiver. This information may identify each DIRECTV Receiver registered to your DIRECTV service account and thus can be associated with your personally identifiable information. This information can also be associated with your personally identifiable information if you are logged into your DIRECTV service account while you are using an Authorized Device or Authorized Application.
Usage information. We may collect certain information about your use of a DIRECTV Receiver, Authorized Device or Authorized Application, about your viewing choices (such as programming packages you subscribe to, Pay Per View orders you place, and specific programs you access), and about your use of DIRECTV programming and services. For example, if you are logged into your DIRECTV service account while you are visiting our websites or using an Authorized Device or Authorized Application, this information includes, but is not limited to, which specific pages of our websites or other Authorized Application you visit or which links you click on, which specific features of our websites or other Authorized Application you use, which specific programs you access, and the extent of your viewing of any program or other use of any DIRECTV service. Similarly, if you connect to a third party social media service (such as Facebook, Twitter or Viggle) through an icon or link on the DIRECTV program guide or elsewhere within a DIRECTV service, we will collect the fact that you clicked on the icon or link, the area within the DIRECTV service you clicked on (such as the program listing on which the icon or link is located), and the content or other information you posted through that connection. If you use a DIRECTV product or service that incorporates speech recognition features, we automatically collect audio files and associated text transcriptions generated from your use of such features. When you access third party services or use speech recognition features through a DIRECTV Receiver registered to your DIRECTV service account, or if you are logged into your DIRECTV service account while you are using an Authorized Device or Authorized Application, such information may be associated with your personally identifiable information.
Location-based information. If you use an Authorized Application on a device with GPS-based location features enabled, we may collect and use such information to provide requested location services and to customize certain programming and service options available to you through the Authorized Application. If you are not logged into your DIRECTV service account while using the Authorized Application, this location data does not personally identify you, but it does provide the real-time geographic location of your device. You can prevent the collection of GPS-based location information by disabling the GPS functionality on your device. Please be aware that disabling the GPS functionality on your device may affect the functionality or availability of some DIRECTV programming and services.
If you use an Authorized Application on a device that does not have GPS- based location functionality, or such functionality is disabled, we may collect and use your IP address or the local time reported by the device, or we may require you to enter your ZIP code, to determine your general location in order to provide customized programming and service options available to you through the Authorized Application.
Information we collect from third parties. We may collect information about you from third parties, such as programmers, servicers, commerce and business partners, consumer reporting agencies, and consumer data companies, and combine it with information we collect from you.
If you are uncomfortable with these technologies, you may disable them on Authorized Devices or Authorized Applications, or through your web browsers, where such functionality is capable of being disabled. Such technologies cannot be disabled on DIRECTV Receivers. Please be aware that disabling certain of these technologies, such as browser cookies, may affect the functionality and availability of certain services, such as DIRECTV’s personalized online account management functions and program recommendation features, and may restrict the type of DIRECTV programming and services (such as DVR Scheduler or video streaming or downloading) that can be accessed from, performed by, displayed on or linked to through an Authorized Device, Authorized Application, or third party service. Flash cookies operate differently than browser cookies and cannot be removed or blocked via web browser settings. To learn more about how to manage Flash cookies, you can visit the Adobe website (at http://www.adobe.com/products/flashplayer/articles/ lso/) and make changes at the Global Privacy Settings Panel (at http://www.macromedia.com/support/documentation/en/flashplayer/help/ settings_manager02.html).
II. How we use your information.
We may use the information we collect to deliver our products and services to our subscribers and to understand what our subscribers want so we can continue to make DIRECTV the best video and entertainment experience anytime, anywhere. Specifically, we may use the information for editorial, feedback, marketing and promotion purposes, for statistical research and analysis, for product and service development and enhancement, for content improvement, for quality control and troubleshooting purposes, to verify subscriber qualifications to receive our products and services, to bill for our products and services, to monitor use of our products and services, and for other legitimate business purposes. We may also use the information to customize advertising delivered to you via DIRECTV services.
In addition, we may use certain information, such as what programming you have purchased, streamed or downloaded, to help us recommend viewing choices and personalize your viewing experience, and help you derive additional benefits from your subscription. We may also use this information for surveys, audience measurement, and other legitimate business purposes. For example, if you have DIRECTV DVR service, your DIRECTV Receiver may use your viewing information to recommend programs for you. Recommendations may also be made based on programs you record or view through an Authorized Device or an Authorized Application.
III. How we share your information.
Affiliates. We may share your information with affiliated companies of DIRECTV. If we choose to share information in this fashion, we will require our affiliates to honor this Policy.
Vendors, suppliers and servicers. We may also share your information with third parties where it is necessary to conduct a legitimate business activity related to developing, supporting and delivering our products and services and serving our subscribers. For example, we share your information with servicers that provide bill processing, technical assistance, debt collection, advertising, service and product analytics, fraud protection, credit risk reduction, and other support services on our behalf, and also to servicers that provide services through DIRECTV to our subscribers in order to coordinate delivery or billing, and to deliver advertisements in our products and services. We take reasonable steps to require these third parties to safeguard personally identifiable information and require them to adhere to terms consistent with this Policy.
Other companies. We may also share your information with third parties: (1) that own content and technologies used in our products and services to report on and account for use of such content and technologies by our subscribers; or (2) with whom we offer co-branded, joint or customized products or services. We take reasonable steps to require these third parties to safeguard your personally identifiable information.
Legal or business obligations. We may also share your information with third parties:
• In connection with the sale, transfer, or other assignment of our business, including with a company that acquires DIRECTV or all or substantially all of our assets. If we are acquired by another company or if another company acquires some or all of our assets, that company will possess the personally identifiable information collected by us and will assume the rights and obligations as described in this Policy;
• When we believe it is appropriate to comply with legal requirements;
• To enforce or apply the DIRECTV Customer Agreement and other
DIRECTV policies and agreements;
• In response to legal process;
• To protect our rights and property, including to combat identity theft, to investigate billing fraud and to prevent unauthorized reception of DIRECTV programming or services; or
• Where otherwise permitted by law.
In most cases where disclosure is being made pursuant to legal process, we will provide you with prior notice of the subpoena or court order so that you have the opportunity to contest in a court proceeding such subpoena or court order.
Non-personally identifiable information. We may anonymize or aggregate any information we collect so that the information does not identify you. Our use and disclosure of such anonymized, aggregated, and other non-personally identifiable information is not subject to any restrictions under this Policy and we may use it and disclose it to others for any purpose without limitation.
IV. Your choices regarding our use of your information.
Your use of any DIRECTV product or service constitutes your explicit consent to our collection, use and disclosure of your information, including your personally identifiable information, as provided in this Policy.
You may request that certain uses and disclosures of your information be restricted as described below:
Advertisements in our products and services. You may request not to receive advertisements in our video services selected for you based on your information by calling 1-800-DIRECTV. However, you may still continue to receive advertisements that are related to the content on a web page you are visiting or in a service you are using or based on other non-personally identifiable information. Your request to not receive advertisements applies only to DIRECTV advertising services and does not affect interest-based advertising from commerce partners with whom your information has been shared as provided above, or from other parties (such as advertising networks) that may have access to your information through other services available on an Authorized Device or Authorized Application.
V. How long we keep your information.
We maintain your information as long as necessary for the purpose(s) for which it was collected or as required by law. When such information is no longer necessary for our business purposes, we destroy it unless there is an outstanding request or order to preserve it.
VI. How we protect your information.
We have implemented reasonable administrative, technical, and physical safeguards to protect your information. However, no system is completely secure or error-free. We do not, and cannot, guarantee the complete security of your information.
VII. How you may access and correct your personally identifiable information.
The Federal Communications Act, § 338(i) imposes limitations with respect to the collection and disclosure of personally identifiable information by satellite operators, unless you provide us consent to collect or disclose information in another fashion. Generally speaking, satellite operators may not use the satellite system to collect personally identifiable information concerning subscribers without prior consent of the subscriber concerned except to obtain information necessary to render our satellite television service or other services to our subscribers or to detect unauthorized reception of satellite communications. In addition, subject to certain specified exceptions, satellite operators generally may not disclose personally identifiable information without consent of the subscriber concerned. Also, satellite operators must take such actions as are necessary to prevent unauthorized access to such information by a person other than the subscriber or satellite operator. If you believe we have violated the provisions of the Communications Act, you may bring an action for damages, reasonable attorneys’ fees, and costs. The DIRECTV Customer Agreement contains our agreement that claims such as these will be resolved by binding arbitration. You received a copy of the Customer Agreement in your first bill. It is also available at www.directv.com.
VIII. Changes to this Policy
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