Updated April 6, 2023.
This Policy covers the information provided, collected, or generated when you access, use, or subscribe to the DIRECTV app and any other app that we control to which this Policy applies. Services provided by DIRECTV, LLC and its affiliates ("we" or "us") which may be accessed through various supported platforms connected to the internet, such as a browser, mobile device, tablet, Smart TV, or on a streaming device are collectively referred to as ("the App"). In certain circumstances, as we describe below, this Policy also applies to data about your home television viewing that we collect from your DIRECTV set-top box ("set-top-box").
Depending on how you use the App and what login credentials you provide, your use is subject to the appropriate user agreement to which you separately agree (such as the DIRECTV Apps End User License Agreement or the DIRECTV via Internet Terms of Service and End User License Agreement). By using the App, you expressly agree to the collection, storage, use, and sharing of data identified in this Policy.
This Policy applies to you and anyone who uses the App under your account, except where separate privacy policies or terms and conditions apply. It is your responsibility to make sure all users of the App are aware of this Policy. References to "you" throughout this Policy includes all users. It is important that you share this Policy with all account users and communicate the account holder's choices to them.
Here are detailed examples of types of information we collect:
We collect your information in 3 ways:
We use your information, generally speaking, to provide and improve the App. As we describe below, that may include using your information for related uses such as communicating with you, marketing, preventing fraud, and for billing, advertising, and research purposes.
Here are examples of ways we use your information:
We share your viewing information and other information collected from the App as described in this Policy. We may also combine and use viewing data collected from your DIRECTV set-top box if you have DIRECTV via Satellite service and are using the App through that service. By downloading and/or using this App, you permit us to share your viewing information and other information we collect as described in this Policy.
For more details about how your information may be shared for advertising and marketing see the Choices and controls section below.
Sharing information with non-DIRECTV companies that provide services for us or for you: We share information that identities you personally with vendors that perform services for us or that support the App, including marketing or ad delivery services. Another example would be programmers and networks who provide the programming that you watch through the App. We do not allow those vendors to use your information for any purpose other than to perform those services, and we require them to protect the confidentiality and security of data they get from us.
Sharing information with other non-DIRECTV companies or entities: There are also times when we provide information to other companies and entities, such as government agencies, credit bureaus and collection agencies, without your consent for reasons such as:
Disclosing personally identifiable information collected from subscribers in response to a court order: When a non-governmental entity obtains a court order, we're authorized to disclose personally identifiable information collected from the subscriber's use of our products and services, but only after providing notice to the subscriber.
When a governmental entity obtains a court order, we're authorized to disclose personally identifiable information collected from the subscriber's use of the TV service, but only if the following conditions are met:
We also may disclose personally identifiable information to a government entity pursuant to valid requests under the Electronic Communications Privacy Act and related statutes, except that such disclosure may not include records revealing a users' selection of video programming.
Sharing metrics reports with non-DIRECTV companies: Sometimes the services you enjoy from us directly involve other businesses. We may pay a network for the rights to broadcast a sporting event or your favorite show. We may be paid by an advertiser to deliver an advertisement or by a business customer, like a hospital or hotel, for our products and services. In such cases, we may use or share information that doesn't directly identify you personally to provide metrics reports to our business customers and service suppliers. We may also share it with advertising and other companies to deliver or assess the effectiveness of advertising and marketing campaigns.
Sharing information for advertising: We show our own ads and ads from other companies, and we share information with third parties for Online Behavioral Advertising purposes. We determine your specific interests based on information collected through the App or that we obtain from third parties, as described in this Policy. When we share data about you with third parties, we may connect it with identifiers such as device or operating system identifiers or identifiers that do not identify you personally, which we or our service providers create to enhance the privacy and security of your personally identifiable information when used for advertising purposes. This could include but is not limited to your Apple or Android advertising ID. The advertisements that you see may be tailored to your interests based on information relating to your use of the App, your relationships with companies that advertise through the App, the advertisements or content you viewed, and your other activities online. For example, this information may include what shows are watched; general interests (for example sports lover); specific interests (for example a basketball fan of a specific team); and other information collected about you including Your Location Information as described in this Policy. We determine your specific interests based on information collected from third parties, through the App and from your DIRECTV set-top box, as described in this Policy. To facilitate those ads, we don't share information with advertisers that can directly identify you, such as your name or postal address. Instead, we and our advertisers share limited information with third-party service providers who employ a matching process that connects information about your interests (for example, coffee-lover or sports enthusiast) to identifiers that do not identify you personally but instead are associated with your browser, devices or the App. These online identifiers are used to serve you ads that relate to your interests. We may also compile and provide reports, including in encrypted, aggregated, or de-identified forms, to advertisers about the effectiveness of advertising campaigns. See Online Behavioral Advertising below for more information about Online Behavioral Advertising and your rights to express choices about our use of your information for the above purposes. Visit Your Privacy Choices to express your choices.
Sharing information for research: We may share with other companies and entities for research. When we share this information, we require companies and entities to agree not to attempt or to allow others to use it to identify individuals. Our agreements will also prevent those businesses from reusing or reselling the information and require that they will handle it in a secure manner, consistent with this Policy.
Sharing information with DIRECTV affiliates and non-DIRECTV companies for advertising and marketing programs: We may share information with our affiliates like AT&T, and with non-DIRECTV companies to deliver or assess effectiveness of advertising and marketing campaigns as described in the Choices and controls section below.
Sharing and collecting location information: We collect and share location information, for example to provide access to local programming, such as local news and sports, and advertising. Without Your Location Information, we may not be able to provide access to certain services and features, including live local channels or other content with geographic restrictions. We may use your location to deliver certain features, such as the channel guide. This data may also be used to tailor advertising to you based on your location. You may have the right to control location tracking within our mobile apps or other services through options provided on the specific app or service.
We do not knowingly collect personally identifying information from anyone under the age of 13 unless we first obtain permission from the child's parent or legal guardian. Unless we have parental consent, we will not contact a child under the age of 13 for marketing purposes.
Information collected from devices or services purchased by adult subscribers that are used by children without our knowledge will be treated as the adult's information under this Policy.
You have choices and controls over how your data is collected, used and shared when you use the App:
Collection of information: You can stop the collection of information through the App by uninstalling the App.
Sharing of information: You may limit the sharing of information associated with your device advertising ID through your device or App settings.
DIRECTV Set Top Box: If you access the App through your Satellite service you can revoke your opt-in consent for your DIRECTV set-top box data for tailored advertising and for sharing with third parties as part of the Personalized Plus (formerly Enhanced Relevant Advertising) program by going to Your Privacy Choices. This does not affect choices for Personalized (formerly Relevant Advertising. ) You can opt out of Relevant Advertising at Your Privacy Choices.
DIRECTV via Internet and STREAM promotional emails: For DIRECTV via Internet and DIRECTV STREAM subscribers, by creating an account, you agree to receive promotional emails regarding your respective subscriptions. You can always unsubscribe from emails relating to DIRECTV via Internet and STREAM by clicking the unsubscribe link at the bottom of the promotional email you receive.
Online Behavioral Advertising also known as tailored or personalized advertising, is automated, customized advertising that you see when using online services, like ads in mobile apps or on websites. Those ads are served to you based on inferences about your interests. Those interests are determined from data collected about you, whether by DIRECTV or other parties.
California opt-out preference signal processing notice (applies to California residents only). In addition, effective January 1, 2023, if you access a DIRECTV website from a California based device with an opt-out preference signal enabled in your browser that we recognize (like the Global Privacy Control), we will process the opt-out preference signal and apply it as your cross-context behavioral advertising preference. This means that we will suppress targeted advertising cookies on your device and set a Do Not Track cookie to identify your preference if you visit without your signal on. To provide additional information to opt-out of the sale or sharing of your personal information, please visit Your Privacy Choices. We do not otherwise currently respond to Do Not Track and similar opt-out signals.
For rights, choices and controls you may have regarding use of your information from other DIRECTV products and services please see https://www.directv.com/privacy/privacy-center/.
We may update this Policy at any time. The most recent version of this Policy is reflected by the effective date at the top of this Policy, and you can read past policies here. We'll post a prominent notice of material changes on our websites.
Information about our customers and users, including personally identifiable information, may be shared, and transferred as part of any merger, acquisition, sale of company assets or transition of service to another provider. This also applies in the unlikely event of an insolvency, bankruptcy or receivership in which customer and user records would be transferred to another entity because of such a proceeding.
This portion of our Policy contains information on privacy rights specific to residents of California, Nevada, and Virginia.
This portion of our Policy applies to residents of the state of California only.
CALIFORNIA CONSUMER PRIVACY ACT (CCPA)
CCPA Personal Information (CCPA PI) is defined by California law as information that could reasonably be linked with California residents or households.
Information we collected from consumers
The CCPA identifies a number of categories of CCPA PI. In the year before the date this Policy was issued, we collected these categories of CCPA PI:
We collected the above categories of CCPA PI for the following purposes:
We collected the above categories of CCPA PI from the following sources:
We may allow certain third parties (such as online advertising services) to collect your personal information through automated technologies. Those third parties may use your personal information to optimize our online properties, display cross-contextual advertising and manage their own platforms. Please see the Online Behavioral Advertising section above to learn more about those third parties' collection of information.
Information we shared about consumers
In the year before the date this Policy was issued, we disclosed all of the categories of CCPA PI that we collect with entities that provide services for us, like processing your bill.
We may have disclosed each of the categories of CCPA PI to the following categories of third parties who perform services on our behalf:
The CCPA defines "sale" and "share" very broadly and includes providing CCPA PI for anything of value. According to this broad definition, in the year before the date this Policy was issued, a "sale" of the following categories of CCPA PI may have occurred:
We may have sold or shared each of the categories of CCPA PI listed immediately above to the following categories of third parties:
Your right to know CCPA PI
We are committed to ensuring that you know what information we collect. You can ask us for the following information:
We are also committed to ensuring that you know what information we sell or share about you. You can submit a request to us for the following additional information:
To exercise your right to request to know your CCPA PI that we collect or disclose, visit Your Privacy Choices or contact us at 866-385-3193. These requests for disclosure are generally free.
Your right to request the deletion of CCPA PI
Upon your request, we will delete the CCPA PI we have collected about you, except for situations when that information is necessary for us to: provide you with a good or service that you requested; perform a contract we entered into with you; maintain the functionality or security of our systems; comply with or exercise rights provided by law; or use the information internally in ways that are compatible with the context in which you provided the information to us or that are reasonably aligned with your expectations based on your relationship with us.
To exercise your right to request the deletion of your CCPA PI, visit Your Privacy Choices or contact us at 866-385-3193. Requests for deletion of your CCPA PI are generally free.
Your right to correct inaccurate CCPA PI
If you believe that we are maintaining inaccurate CCPA PI about you, you may request we correct such inaccurate CCPA PI, taking into account the nature of the CCPA PI and the purposes of the processing of such CCPA PI.
To exercise your right to correct inaccurate CCPA PI, visit Your Privacy Choices or contact us at 866-385-3193.
Your right to ask us not to sell or share your CCPA PI
You can always tell us not to sell or share your CCPA PI by visiting Your Privacy Choices or contacting us at 866-385-3193.
Once we receive and verify your request, we will not sell or share your CCPA PI unless you later allow us to do so. We may ask for your permission to resume sale or share of your CCPA PI at a later date, but we will wait at least 12 months before doing so.
You may also send us a request to opt-out of sharing and selling through certain browser-enabled preference signals. If you do, we will assist you in completing the request accordingly.
Your right to limit use and disclosure of sensitive personal information
In some instances, we may use or disclose certain CCPA PI that we collect which constitutes "sensitive personal information" under the CCPA.
You have the right to direct us to limit our use and disclosure of such sensitive personal information. If you do, we may still use the information for certain limited uses, such as the following: (i) providing our products and services; (ii) detecting security incidents; (iii) resisting malicious, deceptive, fraudulent, or illegal actions; (iv) ensuring physical safety; (v) for certain non-personalized advertising; (vi) maintaining or servicing accounts, providing customer service, or similar uses; and (vii) improving our services.
To exercise your right to limit the use and disclosure of your sensitive personal information under the CCPA, either visit Your Privacy Choices or contact us at 866-385-3193.
Password Protected Account. If you maintain a password-protected account with us, in most cases you may submit an access or deletion request by authenticating yourself with a password like you would when you access your account (see exceptions below), you'll have to authenticate yourself again to access your data or submit your deletion request.
Former Accountholders, Non-accountholders (without a password protected account). If you do not have a password protected account with us, we will ask to verify your identity using our mobile verification process. This process captures an image of your identity document, such as your driver's license, and compares it to a self-photo you submit. We will only use this information to verify your identity. We will delete it after the time expires allowed by the CCPA to process and respond to your request.
If we cannot verify your identity, we will not be able to respond to your request. We will notify you to explain.
You may designate an authorized agent to submit requests on your behalf. Your agent will need a valid power of attorney or written permission signed by you. If the agent relies on written permission, we'll need to verify the agent's identity. We may also contact you directly to confirm the permission. Your authorized agent can submit your requests by calling us at 866-385-3193.
We don't mind if you exercise your California data rights
We are committed to providing you control over your CCPA PI. Exercising any of the rights explained in this section of the Policy will not disadvantage you. You will not be denied or charged different prices or rates for goods or services or provided a different level or quality of goods or services.
Consumers under 16 years old
As of the effective date of this Policy, we do not have actual knowledge that we sell or share CCPA PI of consumers under 16 years of age. If we collect CCPA PI that we know is from a child under 16 years old in the future, we will not sell or share that information unless we receive affirmative permission to do so. If a child is between 13 and 16 years of age, the child may provide that permission.
Retention of your personal information
We keep records and personal information for specified periods of time, depending on business needs, privacy interests and our legal compliance obligations. As a general matter, we only retain personal information for as long as it is needed or useful for accomplishing a business, legal or tax purpose. After such period, the data is deleted or fully anonymized:
This portion of our Policy applies to residents of the state of Nevada only. Nevada's privacy law, SB260, gives Nevada residents choices about how we share information.
Nevada Covered Personal Information. ('Nevada PI') includes personally identifiable information about a Nevada consumer collected online, such as an identifier that allows the specific individual to be contacted, and any other information about a Nevada resident collected online that can be combined with an identifier to identify the specific individual. We generally handle Nevada PI in accordance with this Policy.
The Nevada PI we Collect and Share. For information regarding the categories of Nevada PI we collect, visit the information we collect section of this Policy. For information regarding the categories of third parties with whom we may share Nevada PI, and those that may collect Nevada PI regarding your online activities over time, visit the how we share your information section of this Policy.
Your Rights under Nevada's Privacy Law. You can ask us not to sell your Nevada PI by visiting Your Privacy Choices page. Once we receive and verify your request, we will not sell this information unless you later allow us to do so.
This portion of our Policy applies to residents of the state of Virginia only.
Virginia Covered Personal Data. 'Virginia Personal Data' means any information that is linked or reasonably linkable to an identified or identifiable Virginia residents.
The Virginia Personal Data We Process and the Purpose of Processing. For information regarding the categories of Virginia Personal Data we process, visit the information we collect section of this Policy. For information regarding the purpose for processing Virginia Personal Data, visit the how we use your information section of this Policy.
Sharing Virginia Personal Data with Third Parties. For the categories of Virginia Personal Data that we share with third parties and the categories of third parties with whom we share Virginia Personal Data, visit the how we share your information section of this Policy.
Your Rights Under the Virginia Consumer Data Protection Act. This portion of our Policy advises Virginia residents of rights provided in the Virginia Consumer Data Protection Act and how Virginia residents may exercise those rights. You may exercise any of the rights in this section at Your Privacy Choices.
Contact us at either of these addresses for any questions about this Policy. Please specify if you are emailing or writing us about this Policy.
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