Data Summary
Your trust matters to us. We use your information to thoughtfully deliver reliable services, protect your account, and give you meaningful choices about how your data is used.
What this page is (and isn’t)
This Data Summary gives a high-level overview of how DIRECTV collects, uses, and shares personal information. It is designed to be a short and easy to read. It isn’t a substitute for our Privacy Policy or our other privacy notices you should read for complete information about DIRECTV’s privacy practices.
How we gather your data
The safety of your personal info matters to us. We collect and use your data to deliver and support our services, process payments, protect accounts, and improve our services.
The information we have about you may include details you choose to share with us; info generated by using our services; and data from other sources, such as service providers, public records, or data we buy commercially.
Using, sharing, and protecting your personal information
We use your information to support customers, resolve issues, develop new features, and improve our services. Some information, such as online identifiers, viewing activity, location data, or inferred interests, may be used for analytics, marketing, and advertising. This may include targeted advertising (also called cross‑context behavioral advertising).
When we share information, it is to support these activities and to work with trusted partners who help us operate, serve advertising, measure, and improve our services. Data sharing is subject to appropriate safeguards.
We keep personal information only as long as needed for business, legal, tax, and other compliance purposes. After that, we delete it or de‑identify it so it can no longer be linked to you.
This page gives a simple overview of how we use data. Not everything here applies to every customer or product. Depending on where you live, you may have extra privacy rights, such as the ability to access, correct, or delete your information or limit how your information is used.