About Us
We Are DIRECTV
The History of DIRECTV
June 17, 1994
DIRECTV is Born
The first DIRECTV system was bought by Lemoyne Martin on June 17, 1994 at “Cowboy Maloney’s” electronics store in Jackson, Mississippi
1994
The First Sports Package
DIRECTV launches NFL Sunday Ticket, allowing football fans to watch the full-slate of out-of-market games on Sundays
2000
Entertainment Takes to the Skies
DIRECTV introduces the first live in-flight television service for airlines on JetBlue
2002
Going Local
DIRECTV deploys the first local-into-local spot beam satellite to beam all local channels for the top 41 markets in the US
2005
Content in High-Def
DIRECTV launches High-Definition local channels using the Spaceway satellites, and followed with over 100 HD National channels, sparking the US’s appetite for HDTV content
2008
A New Sports Experience
DIRECTV launches the Game Mix channels with NFL Sunday Ticket, allowing customers to watch 8 games at once
2011
On the Move
DIRECTV is the first service to allow you to take your DVR content on-the-go with the GenieGO product
2014
More Rooms, Less Wires
DIRECTV launches the Wireless Genie Mini and Wireless Video Bridge, bringing high-definition live video to any room in our customers’ homes without running extra wires
2014
First in 4K
DIRECTV introduces the first 4K UHD content with Push VOD rentals, followed with live sports in 4K with the 2016 Masters Tournament (Golf) and 25 MLB games
2016
TV Wherever, Whenever
DIRECTV NOW “General Market” streaming service launches with Cloud DVR
2020
Smart, Superior Streaming
The AT&T TV premium streaming service launches nationally
2021
DIRECTV All-In on Video
DIRECTV becomes a standalone company with a singular focus on video