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"Corporate Citizenship : Sustainability : Slide Module"
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"Sustainability : Overview : DIRECTV's Sustainability Mission"
  • Sustainability

    DIRECTV's Sustainability Mission
    Environmental stewardship is an increasingly important aspect of our business. From our corporate offices to our hardware to our van fleet, the actions we take to conserve energy and reduce waste can have an impact on the footprint we create. At DIRECTV, we understand that it's our responsibility as
    a global corporate citizen to advocate
    for and execute significant
    environmental change.
"Sustainability : Overview : Where we are today"

Where we are today and where we're going

  • Increasing energy efficiency

    The U.S. Environmental Protection Agency (EPA) has named DIRECTV a 2014 ENERGY STAR® Partner of the Year for its outstanding contribution to energy efficiency and reducing greenhouse gas emissions. Today DIRECTV is the industry leader in energy efficient product design and is the only company in its industry to receive an EPA Partner of the Year award as well as the ENERGY STAR award for Excellence in Energy Efficient Product Design—an award we've won for the past three years! Since 2009, more than 95% of the new receivers we delivered to our customers were ENERGY STAR qualified.* The ENERGY STAR qualified receivers we purchased in 2012 alone will combine to save over 900 million kilowatt-hours of electricity every year.

    *Genie HD DVR (Model HR-34) is not an ENERGY STAR qualified receiver.

  • DIRECTV Leads the Industry in Energy-Efficient Product Design

    Fully committed to designing its products to be as energy-efficient as possible, DIRECTV is a longtime participant in the ENERGY STAR® program, operated jointly by the Environmental Protection Agency and Department of Energy. The ENERGY STAR program sets energy-efficiency standards for many types of electronic products including appliances, computers, televisions, and the receivers DIRECTV uses to deliver television services (also known as "set-top boxes").

    More than 95% of the receivers we've produced since joining the program are ENERGY STAR qualified.* According to the EPA, an ENERGY STAR qualified receiver is 45% more energy-efficient than a non-qualified receiver. The ENERGY STAR qualified receivers that DIRECTV purchased in 2012 alone combine to save over 900 million kilowatt-hours of electricity. In 2013, DIRECTV won the ENERGY STAR Partner of the Year Award in 2013, and prior to that DIRECTV won the ENERGY STAR Award for Excellence in Energy-Efficient Product Design for three consecutive years (2010-2012).

    In 2012 we also won the Alliance to Save Energy's (ASE) prestigious Innovative Star of Energy Efficiency Award. We are proud to have been recognized by ASE as an industry leader in energy-efficient product design.

    Looking ahead, DIRECTV is working to make our technology even more efficient. With DIRECTV systems in the home, we're moving from installing a separate receiver for each TV to a state-of-the-art Whole-Home setup that uses a single central HD DVR server, known as Genie*, and thin Genie Minis for each additional TV. These thin Genie Minis use considerably less energy than standard HD receivers, while providing full HD DVR functionality on every connected TV in the home, all from one HD DVR. The Whole-Home setup helped us achieve, our 2011 goal to reduce the average annual electricity used by a new three-room HD DVR customer by 25% by 2013 when compared to our 2011 baseline. In the future, we plan to keep making this Whole-Home setup even more efficient through innovations such as delivering our service directly to an RVU-enabled television with no Genie Mini required at all.

    *Genie HD DVR (Model HR-34) is not an ENERGY STAR qualified receiver.

"Sustainability : Overview : Reducing Greenhouse Gas Emissions"
  • Reducing Greenhouse
    Gas Emissions

    In 2012, we realized a 10% year-on-year reduction in our combined Scope 1 and Scope 2 emissions. This achievement means that we more than doubled our 2015 goal of cutting emissions by 5% from our 2011 baseline. This 10% reduction is equivalent to the emissions of the annual electricity use of more than 3,000 homes or the carbon sequestered by more than 17,000 acres of average U.S. forests. Regarding emissions disclosure, DIRECTV became the first U.S. satellite television company to participate in the Carbon Disclosure Project (CDP), which grades performance for actions considered to contribute to climate change mitigation, adaptation, and transparency. For our first response in 2012, we received a score of 91 out of 100-the highest score in 2012 for any first-time S&P 500 or Global 500 respondent. We also received a "B" for our performance score.

    We're proud of these achievements and are continuing our efforts to further reduce our carbon footprint. As part of these efforts, we plan to collaborate with our suppliers in implementing sustainability practices and also apply these practices to our non-U.S. operations.

  • Our Carbon Footprint

    2011 marked a milestone for DIRECTV as we measured our carbon footprint for the first time. Our total Scope 1 and US Scope 2 footprint was 215,601 metric tons of carbon dioxide equivalent (MTCO2e).* In 2012, DIRECTV achieved a 10%year-on-year reduction in its total Scope 1 and Scope 2 emissions, emitting only 194,018 MTCO2e.

    Scope 1 emissions are direct emissions (such as those from our vehicles) while Scope 2 emissions are indirect (such as the electricity we purchase). Our vehicle fleet (50% of our emissions) and facility electricity use (45% our of combined emissions) comprise the main sources of our US carbon footprint.

    DIRECTV also measures its Scope 3 emissions, which are defined as indirect emissions that occur as a consequence of DIRECTV's activities but originate from sources we do not control. In other words, while we don't control these emission sources, we believe we have a responsibility to actively work to reduce these impacts.

    Third PartyTransportation and Distribution
    We estimate the upstream and downstream emissions associated with third party delivery of our products from suppliers to our warehouses as well as delivery directly to our customers. In 2012 this equaled 54,422 MTCO2 for our US operations.

    Business travel
    We track and estimate the emissions associated with employee business travel, specifically for air travel and car rentals. In 2012 this equaled 11,380 MTCO2e for our US operations.

    Receivers
    Through a series of rigorous tests, DIRECTV approximates the annual total energy consumption for each receiver model used by our customers. We estimate the total annual amount of energy consumed by all the receivers of our more than 20 million US customers based on precise figures of the total number of units deployed. Using regional GHG emissions factors, we estimate that the energy consumed by our US set-top box receivers in 2012 equated to approximately 3,231,356 MTCO2e. Seemingly large, this figure represented only about 0.16 MTCO2e per US customer in 2012.

    To responsibly account for the validity of our footprint calculations, we hired Deloitte & Touche to perform an independent audit of our GHG Emissions. Nothing came to their attention that would have led them to believe that our Statement of Greenhouse Gas Emissions was misstated. You can read our Statement of Greenhouse Gas Emissions with their Independent Review Report here.

    DIRECTV also endeavors to report its environmental footprint to the public and the investment community and has responded to the CDP for two consecutive years. In our first CDP response we scored a 91 out of a possible 100, just one point below the threshold for the prestigious Carbon Disclosure Leadership Index. In our 2013 response we reported a 10% year-on-year reduction in our GHG Emissions. You can read DIRECTV's responses to the CDP questionnaire here.

    *In 2012 DIRECTV made an upward revision to its combined 2011 Scope 1 and Scope 2 GHG emissions. Please see DIRECTV’s 2012 Statement of GHG Emissions for a detailed explanation of the restatement.

  • Working to Reduce our Footprint

    Measuring our carbon footprint is only the first step in our journey toward reducing our impacts. Now that we know what our footprint is and where our impacts occur, we are turning our attention to reducing our emissions.

      Our Fleet managers are working hard every day to reduce the amount of fuel used by our vehicles. Some of our strategies include:
    • Deploying a dynamic scheduling program dispatch technicians to the nearest job based on their current location to reduce extra travel.
    • Maintaining our fleet for maximum fuel efficiency.
    • Testing alternative fuel and high mile-per-gallon gasoline vehicles. DIRECTV has 77 propane vans in service in California today and continues to explore new fleet technologies to reduce our environmental footprint.

      Beyond our fleet, we are analyzing all aspects of our operations to find ways to reduce emissions. For example:

    • We constantly seek new ways to reduce energy consumption in our facilities. From building management strategies to lighting retrofits to energy audits, we are employing a variety of strategies to become more efficient. Our new headquarters campus in El Segundo, California is taking sustainability into account every step of the way by designing energy efficient buildings that meet green building standards.
    • DIRECTV continually looks for new and innovative solutions to reduce its Scope 3 emissions. We are looking at all portions of the business, ranging from more efficiently loading shipments to taking freight trucks off the road to continually striving to make our receivers more energy efficient.
    • In 2013 DIRECTV developed sustainability guidelines for its Customer Care call centers and organized green teams to develop goals and manage local sustainability initiatives in six cities across the US.
"Sustainability : Overview : Repurposing our electronics"
  • Repurposing our electronics

    DIRECTV has developed a multi-faceted plan for reducing our electronic waste. Our plan incorporates efforts to refurbish and recycle used electronic equipment.

    We refurbish used equipment recovered from customers' homes, reducing the number of new receivers produced and the resources required to produce and ship them. In 2012 we refurbished more than eight million DIRECTV receivers and more than 650,000 pieces of electronic hardware.

    Recognizing our customers’ recycling needs, DIRECTV recently launched directv.com/recycle, which makes it easy for our customers to recycle their outdated electronics for free. DIRECTV will recycle receivers, old cell phones, laptops, tablets, and many more devices. It’s a simple and convenient way to responsibly recycle your old electronic equipment for FREE.


    *If the site determines that your receiver is one that DIRECTV can still use, you will be prompted to call us. We will arrange for it to be refurbished.

  • Recycling E-Waste

    DIRECTV responsibly recycle all recovered electronics and components that cannot be put back into use. In 2012, we recycled nearly 10 million pounds of electronic waste such as non-repairable and outdated receivers. All of this electronic waste was handled by an R2-certified recycler. As an R2 Registered company, our recycler is 100% committed to preventing the unauthorized dumping of electronic waste in developing countries.

    Our recycler’s company-wide policy requires that all of its certified partners commit to its e-waste export policy, and every certified recycling partner is thoroughly vetted and held to the highest industry standards. In the second quarter of 2013, our recycling saved more than 10 million kilowatt-hours of energy that would have been used to extract natural resources for new products. Our recycling efforts also saved over 119,000 cubic feet of landfill space.

"Sustainability : Overview : Ramping up recycling"
  • Ramping up recycling

    We are working diligently to further reduce and recycle the waste produced by our own day-to-day operations.

    In 2011 and 2012, we kept more than 8,000 tons of our own waste (e.g., cardboard and paper) out of U.S. landfills. That's equivalent to the waste disposed by more than 10,000 people every year. By 2015, we plan to divert at least 75% of the waste from our own operations from landfills and we are redoubling our recycling efforts, redesigning our packaging, and composting in our offices.

  • All Paper Is Not the Same

    DIRECTV takes great care in its choice of paper products. In 2012 we purchased more than 30 million pounds of FutureMark paper for our advertising circulars.

    Over 80% of these 30 million pounds were made from 90% recycled content. The US-based mill where the paper is produced is certified by the Forest Stewardship Council (FSC), Sustainable Forestry Initiative (SFI), and the Programme for the Endorsement of Forest Certification (PEFC). These certifications mean that the small amount of new fiber content used was produced and harvested in responsible ways.

    Compared with paper with no recycled content, using this paper required 200,000 fewer trees. These greenhouse gas emission reductions equated to taking more than 4,500 cars off the road for a year.*

    While DIRECTV uses environmentally-responsible paper, we are equally committed to finding paperless alternatives wherever possible. In 2012, we made receiver manuals available electronically and removed paper manuals from our receiver packaging, which resulted in a paper savings equal to more than 30,000 trees.* We also encourage all of our customers to enroll in paperless billing and to make their payments online (or better yet, to sign up for automatic bill payments). By 2015 we expect 35% of our customers will be enrolled in paperless billing, resulting in a significant reduction of paper use.

    *Environmental impact estimates were made using the Environmental Paper Network Paper Calculator Version 3.2. For more information visit www.papercalculator.org.

"Sustainability : Overview : Hot off the press"

Hot off the Press

  • DIRECTV Joins E.I.C.C.

    DIRECTV Fully Supports the Vision and Mission of the Electronics Industry Citizenship Coalition
  • Sign up for
    Paperless Billing

    Free yourself from the burden of paper. Make your life simpler,
    greener, and safer.
  • 2014 ENERGY STAR® Partner Of The Year

    DIRECTV’s Fifth Consecutive Award Under the ENERGY STAR Program
  • Our Sustainability Plan

    Get the inside scoop on our sustainability plan and how we are tracking our progress.
"Sustainability : Overview : Sustainability Questions?"
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