Big games drive big business, and DIRECTV for BUSINESS® has expanded the lineup of premium sports available with Prime Video Sports. In addition to the fan-favorite Thursday Night Football, your bar or restaurant can now show a broader range of high-demand sports, including basketball, motorsports, soccer, boxing and more. This expansion helps your business attract crowds, keep patrons engaged and maximize game-day traffic.
Expanded Sports Coverage Your Customers Are Looking For
Prime Video Sports on DIRECTV for BUSINESS delivers a growing slate of live games and marquee events across multiple leagues, giving your business more ways to program compelling sports throughout the week and season.
NFL
Regular season: September to early January
- Thursday Night Football
- Black Friday Football
- One Wild Card Playoff game
NBA
Regular season: October to June
- Thursday and Friday night doubleheaders
- Saturday afternoon games
- Black Friday game
- NBA Cup knockout rounds
- Play-In Tournament
- First and second playoff rounds
- Conference Finals (limited games)
NASCAR
Regular season: February to November
- Five mid-season Cup Series races
NWSL (National Women’s Soccer League)
Regular season: March to November
- 26 regular season matches
WNBA
Regular season: May to October
- 30 regular season games
- One First Round Playoff series
- Semifinals series
- WNBA Finals (limited games)
New York Yankees
Regular season: late March/early April to late September/early October
- 21 regular-season games
With coverage spanning multiple leagues and seasons, your venue can create consistent sports programming that appeals to a wide range of fans, from weekday regulars to weekend crowds.
Why This Matters for Your Business
Live sports continue to be one of the strongest drivers of communal TV viewing, a key factor for bars, restaurants and other commercial spaces.
- NFL games consistently rank among the most-watched programs on U.S. television, averaging nearly 19 million viewers per regular-season game, with marquee matchups drawing even larger audiences1.
- Prime Video’s third season of Thursday Night Football averaged 13.2 million viewers2, marking an 11% jump from the prior year, while its first ever exclusive Wild Card game reached an audience of 22.1 million3.
- Sports are a major driver of out-of-home viewing, as fans seek shared experiences for big games and high-stakes moments; behavior that naturally benefits your business4.
- Nearly half of all TV viewing in the U.S. happens with others, reinforcing the social nature of live sports and why fans often choose to watch together rather than alone5.
Offering a broader slate of live sports helps venues tap into these viewing habits, attracting fans, encouraging longer stays and creating more opportunities for repeat visits.
Easy Access on Dedicated Channels
Prime Video Sports programming is available on DIRECTV channels 9549 and 9550, positioned alongside other major sports services to make game-day navigation simple for staff and seamless for customers.
Included with Select DIRECTV for BUSINESS Packages
Prime Video Sports is included at no additional cost for customers subscribed to qualifying DIRECTV for BUSINESS programming packages that already include ESPN:
- BUSINESS ENTERTAINMENT™ PACK
- BUSINESS XTRA PACK
- COMMERCIAL ENTERTAINMENT PACK
- COMMERCIAL XTRA™ PACK
- COMMERCIAL CHOICE® PLUS
- COMMERCIAL MÁS ULTRA™
Turn Big Games Into Bigger Nights
From NFL showdowns and NBA playoff races to women’s sports, motorsports and marquee matchups, Prime Video Sports on DIRECTV for BUSINESS helps your business deliver the live sports fans expect, all through a reliable, quality TV experience.
Explore DIRECTV for BUSINESS sports packages and make your business the place fans come to watch the biggest games on the calendar.
1. MediaPost, NFL Regular Season Averaging 19M Viewers After 14 Weeks
2. NFL regular-season audience slips 2.2% as 3 packages lose viewers
3. Prime Video scores 22.07m viewers for exclusive NFL Wild Card game
4. Nielsen, Out-of-Home: The TV Audience That’s Bigger Than You Think
5. Nielsen’s The Gauge™: NFL Viewership Underscores How Sports Are Redefining Audience Behavior
