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In March 2026, DIRECTV HOSPITALITY® commissioned independent research° surveying 2000 U.S-based travelers 21+ who spend at least five nights a year in hotels about their AI usage habits. It's no surprise that they're using AI to search, compare, and decide where to stay. But ...there's another shift that's easy to miss: AI doesn't stop influencing guests once they book.

To learn more, read the full report (link in bio)!

#DIRECTVHOSPITALITY #BusinessTV

Wimbledon arrives on Monday, 6.29, so it's time to get ready for Grand Slam tennis fandom!

Few sports can claim such a combination of rich history, global interest, emerging young talent and a season that covers 11 of the year’s 12 months.

Read our blog to see how showing... tennis can be a smash hit for your business (link in bio)!

#DIRECTVFORBUSINESS #BusinessTV

On behalf of our DIRECTV HOSPITALITY® team, thank you Hospitality Financial and Technology Professionals for putting together an amazing HITEC 2026 in San Antonio!

It was great to connect with so many hospitality and technology leaders!

Shown: Eric Henley, Deborah ...O'Donnell, Phil Dechaine, Debbie Silva, Amy Jane Finnerty, Raffy Haddadin, Ross Carr, Jeff Fox, Bob Reiter, Ken Good, Brian Siler, Kimberly Twiggs

#DIRECTVHOSPITALITY #HITEC2026 #BusinessTV

United Airlines and DIRECTV® are teaming up to enable passengers to watch live streaming TV on Starlink-enabled, United seatback screens through July 20, which will allow soccer fans to catch all the action from the summer’s biggest tournament through the last match on as many as 150 ...Starlink-enabled aircraft thanks to the world's fastest, most reliable in-flight Wi-Fi service.

Read the full announcement at the link in our bio!

#DIRECTVINFLIGHT #BusinessTV

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