When the sunny season hits, customers are all set to soak it up, especially with a good seat outside and something worth watching. It’s the kind of combo that makes customers happy to linger a little longer.
For bars, restaurants, breweries and any business with a patio, rooftop or inviting outdoor space, this time of year is when outside is back in. Patios become more than extra square footage where people can take a minute to catch a little fresh air. They become a major reason customers choose where to go, how long to stay and whether they come back next weekend.
DIRECTV FOR BUSINESS® brings live sports, news and entertainment to the outdoor spaces your customers already want to enjoy, enticing customers to make your spot their spot.
Why Outdoor Viewing Lights the Way for Bars and Restaurants
Outdoor seating is a real-deal decision-maker. According to Toast, 54% of customers are more likely to choose a restaurant with outdoor dining. 41% prefer to sip cocktails on a patio. And 70% are willing to wait longer to snag a table for an al fresco experience.
That means patio season isn’t only about adding tables. It’s about creating the space and vibe spring and summertime customers are looking for.
If the game, race or event is only on your indoor screens, outdoor guests might feel like they’re trading one good amenity for another. But when the patio seats have a clear view of what’s on, it gives customers a reason to settle in, order another app or round and stay through the next inning, quarter, set or segment.
Give Customers the Best Seats Outside the House
Outdoor viewing doesn’t need to feel overproduced. It just needs to feel intentional.
Think about where customers naturally gather. Make sure screens are visible from the seats you want to fill. Keep an eye on shade, glare and lines of sight as sunshine and shadows migrate throughout the day. Switch on the captions so people can follow the dialogue or commentary, no matter the TV’s volume or the din of the crowd. Above all, make sure your staff knows what’s on, when key moments are likely to happen and how to help your guests find the spot that meets their viewing needs.
A neighborhood brewery with a buzzed-about baseball game on. A beachside tiki bar setting the scene with sailing or surfing programming. A rooftop restaurant showing Shark Week or weekend marathons. These are simple ways to make outdoor seating feel connected to the kinds of live moments people care about, giving them another reason to choose your place.
Give Customers the Inside Scoop on Your Outdoor Space
One of the best things about spring and summer plans is how they can come together in the spur of the moment. One friend says, “Let’s watch the game.” Another says, “It’s nice out. Let’s find a spot where we can sit outside.” The crew concurs, checks what’s nearby and makes the call. Patio mode: engaged.
DIRECTV FOR BUSINESS helps your business show up to that moment. With ESPN or any premium sports package, bars and restaurants automatically get listed on DIRECTV Sports Bar Finder, helping fans discover where to post up and watch on game day.
That visibility matters even more when your outdoor space is part of the draw. If customers are looking for a spot to enjoy the weather, grab a drink and keep at least one eye on the screen, this helps make sure they find yours.
Gain an Outside Influence With DIRECTV FOR BUSINESS
All around the country, the sun is already up on patio season. Your setup needs to be dialed when the weather, the crowd and the live event all line up.
DIRECTV FOR BUSINESS brings live sports, news and entertainment together in one unified system, so you can give customers a more consistent viewing experience across your indoor and outdoor spaces. With 99% worry-free signal reliability, your screens stay focused on what customers came to watch, in the kind of setting they want to watch it in.
Standard professional installation is included at no additional cost, helping your business get set up without adding more work for your team to handle.
Sports Bar. Restaurant. Brewery. Whatever kind of business you run, if you have an out-of-doors viewing space, DIRECTV FOR BUSINESS helps make outdoor viewing a big reason customers got there in the first place, and want to be again.
Ready to get started? Explore DIRECTV FOR BUSINESS packages today.
