FIFA World Cup 26™ is coming to the U.S. this summer, bringing more than a month of on-the-pitch action and passionate fans with it. For sports bars and restaurants, that presents a prime opportunity to show one of the biggest sporting events in history at your business.
DIRECTV FOR BUSINESS® sets you up to be the go-to spot to watch every World Cup 26™ match on FOX and FS1 from kickoff to the final whistle. And, with DIRECTV’s MVP Marketing Program, your business can look the part too.
What Is the DIRECTV MVP Marketing Program?
It’s great to show the matches. But what sets your business apart from others is the experience you can offer in addition to what’s playing on the screens. From marketing collateral to inclusion in the DIRECTV Sports Bar Finder, the DIRECTV MVP Marketing Program has everything your business needs to stand out from the crowd and become a World Cup 26™ hot spot.
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Marketing Materials: Get exclusive promotional materials including signage, coasters and glassware.
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DIRECTVMVP.com: Your DIRECTV MVP hub. This is where you find all the marketing support that DIRECTV has to offer. Explore credit-based marketing materials and digital assets. Access fantasy playbooks and sports package profit calculators. Get helpful hints and more.
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Sports Bar Finder: Put your business on the soccer-watching map by being listed on our exclusive Sports Bar Finder.
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Weekly Sports Schedules: Get access to our weekly sports schedule, customizable and easy-to-print. Perfect for planning in advance of a big game.
How to Kick Off with the DIRECTV MVP Marketing Program
With DIRECTV FOR BUSINESS, you’re not just getting access to live sports, news and entertainment with 99% worry-free signal reliability and standard professional installation. You’re also earning valuable DIRECTV MVP credits which can be used toward promotional materials:
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Receive 225 credits for any DIRECTV commercial base package
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Receive 150 credits for each additional sports package
To order marketing materials, simply log in to DIRECTVMVP.com and click on the Merchandise button. Your credit bank will be in the top right corner. And when you’re ready to browse, click View All.
World Cup 26™ Dates and Details
So, now you know where to go to find promotional materials ahead of World Cup 26™. But when does the tournament start? And what channel will it air on?
FIFA World Cup 2026™ runs from June 11 through July 19, with matches broadcasting nearly daily. That’s 39 days of “the world’s game,” meaning 39 days of fans watching their teams on your TVs. And DIRECTV MVP is here to help you reach your goals.
The tournament will air in English on FOX and FS1, official broadcasters of FIFA World Cup 2026™. DIRECTV FOR BUSINESS lets you show FOX and FS1 across every one of your screens with a consistent and reliable setup, making it easy for your fans to feel like they’re at the tournament watching their favorite teams.
Ready to turn this every-four-years global event into a trophy-lifting win for your business? Explore DIRECTV FOR BUSINESS packages today. And don’t forget to take advantage of the DIRECTV MVP Marketing Program.
