Live Football Helps Hotels Deliver More Value

Football season is more than a schedule of games—it’s a tradition that brings fans together week after week. Whether they’re following their favorite team, a division rivalry or a must-win matchup, fans don’t want to miss the action just because they’re away from home.

For hotels, that’s an opportunity to help elevate the guest experience. Offering live football in every guest room can help travelers stay connected to the games they care about while delivering the comfort and familiarity they expect. It’s a simple amenity that can help make a stay more enjoyable and help your property stand out during football season.

Access to live sports networks influences guest decisions that can affect hotel revenue

Whether traveling for business, attending an event or enjoying a weekend getaway, hotel guests want the same convenience and familiarity they experience at home.

According to a 2026 research study°, live sports can influence hotel booking decisions and guest willingness to pay. When considering preferred in-room entertainment features, 35% of travelers said they would switch hotels to have access to live sports networks, while 33% said they would pay more for a room that offers them.

And when it comes to football, live games deliver something that post-game highlights and online updates simply can’t: the excitement of experiencing every play as it unfolds. From nail-biting drives to game-winning touchdowns, the biggest moments are best experienced live.

Help guests feel at home, even on the road

For business travelers, a hotel room can become a place to relax and recharge after a long day of meetings, travel and responsibilities on the road. For leisure travelers, live football can enhance a weekend getaway or family trip by providing a familiar tradition away from home.

Helping guests enjoy the games they love doesn’t have to be complicated. With the right entertainment solution, hotels can deliver a seamless game-day experience that keeps guests connected from kickoff through the final whistle.

DIRECTV HOSPITALITY® helps hotels deliver the live football experience guests expect with access to Monday Night Football, Thursday Night Football, Sunday Night Football, NFL Sunday Ticket, and locally broadcast Sunday afternoon NFL games based on the hotel’s location.

Available for properties of every size, DIRECTV HOSPITALITY® offers flexible, cost-effective TV solutions backed by nationwide availability, 99% signal reliability*, professional installation, and equipment subsidies—making it easy to enhance the guest experience throughout football season. Visit us online to learn more.

°HUB Entertainment “Tech, TV and Travel” Survey conducted March 2026 with 2,000 U.S. consumers 21+ who stayed five or more nights in hotels within the past 12 months.
*Based on a Nationwide Study of representative cities. Availability of DIRECTV service may vary by location. In certain markets, programming/pricing may vary.  Hardware and programming available separately. Receipt of DIRECTV programming subject to terms of the DIRECTV Terms of Service. Taxes not included. DIRECTV programming, hardware, pricing, terms and conditions subject to change at any time. NFL, the NFL Shield design and the NFL Sunday Ticket name and logo are registered trademarks of the NFL and its affiliates. ©2026 DIRECTV. DIRECTV and all other DIRECTV marks are trademarks of DIRECTV, LLC.  All other marks are the property of their respective owners.