First, we saw Rory McIlroy bring home the Green Jacket at The Masters. Then Aaron Rai became the first Englishman to win the PGA Championship since 1919.
And there are still two majors to go.
There’s nothing in sports like golf’s four major tournaments. They’re historic. They’re full of action. And, if you play the right club, they can be an ace for your sports bar or restaurant. DIRECTV FOR BUSINESS® makes it easy to show all four major tournaments along with year-round golf programming, all within one unified viewing experience.
Ready for DIRECTV FOR BUSINESS to help your business become the go-to spot for golf’s majors? Check out our packages today.
They Call Them Majors for a Reason
Golf’s biggest moments mean more eyes are on the screen.
Overall, in 2025, the PGA saw a 22% increase in its viewership for weekend broadcasts, averaging 2.3 million viewers for its Saturday and Sunday broadcasts. And then there were the majors. Here are the average final round viewership numbers for the 2025 majors:
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The Masters: 12.7 million viewers
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U.S. Open: 5.4 million viewers
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PGA Championship: 4.8 million viewers
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The Open Championship: 4.1 million viewers
And 2026 has seen these numbers continue to hit the green.
The final round of the 2026 Masters was the most-watched in 11 years, with an average of nearly 14 million viewers, and a peak of more than 20 million, tuned in to watch Rory McIlroy win his second-straight Green Jacket. The second major of the year, the PGA Championship, had an average of 5.8 million viewers and a peak of more than 8 million watching the final round. That’s a 21% increase from last year.
These are the kinds of numbers a business can build around. And DIRECTV FOR BUSINESS can give you the clubs you need to give this growing audience a place to gather and enjoy the action.
Major Tournament Tee Times
For DIRECTV FOR BUSINESS customers, showing the four major tournaments is the equivalent of a tap-in putt: it’s easy.
The Masters
The first major of the year, The Masters is played at historic Augusta National Golf Club in Augusta, Georgia, typically the first full week of April. This year’s Masters tournament was April 9-12, 2026, and Rory McIlroy won his second-straight Green Jacket.
The PGA Championship
Played every May, The PGA Championship is the only major exclusively for professional players. The tournament has been awarding the Wanamaker Trophy to its champion since 1916 and, this year, Aaron Rai added it to his collection.
The U.S. Open
The 126th U.S. Open will be played at Shinnecock Hills Golf Club in Southampton, N.Y., June 18–21, 2026. J.J. Spaun won the 2025 U.S. Open, his first major title. Tune in this year to see if he can defend his title.
First Round, Thursday, June 18
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USA Network (channel 242), 6:30 a.m.–5:00 p.m. ET
Second Round, Friday, June 19
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NBC (find your local network), 1:00 p.m.–7:00 p.m. ET
Third Round, Saturday, June 20
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USA Network (channel 242), 10:00 a.m.–12:00 p.m. ET
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NBC (find your local network), 12:00 p.m.–8:00 p.m. ET
Final Round, Sunday, June 21
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USA Network (channel 242), 9:00 a.m.–12:00 p.m. ET
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NBC (find your local network), 12:00 p.m.–7:00 p.m. ET
The Open Championship (British Open)
The 154th Open Championship will take place at Royal Birkdale Golf Club in England, July 16–19, 2026. Also known as the British Open, The Open Championship is the oldest golf tournament in the world, dating all the way back to 1860. Can Scottie Scheffler capture another Claret Jug? Watch on NBC (find your local network) and USA Network (channel 242), times to be announced.
With DIRECTV FOR BUSINESS, you can keep the screens focused on the greens for a full 18. Not sure when the next round is? For the most up-to-date golf TV schedule and tournament dates, check out the DIRECTV programming guide.
Fore Ways to Give Your Business a Major Boost
Looking to become THE place to watch golf’s biggest moments? Here are a few ways to draw fans in:
Host Watch Parties: Become a grand slam gathering spot for golf fans by showing every drive, chip and putt of the major tournaments. Offering food and drink specials, raffles for swag and discounts and well-timed happy hour specials will only make customers want to return for the next round.
Fill Out Your Card With Golf-Themed Specials: From classic course beverages like The Transfusion and the Arnold Palmer (or John Daly, if you want a little more club behind it) to traditional meals like the Masters-famous pimento cheese sandwich or fish & chips from The Open, offering a golf-themed menu during major tournaments will help bring tournament flavors to your customers.
Set Up a Hole-in-One Viewing Experience: Give your customers a viewing experience, with well-positioned, high-quality screens, as if they’re watching from the actual tournament.
Pitch Your Business as the 19th Hole: Use social media, email and in-venue signage to remind customers where they can watch the PGA’s biggest tournaments. And give your place the right look with customized marketing materials, including coasters, posters, banners and more, through the DIRECTV MVP Marketing Program.
Go to the Top of the Leaderboard with DIRECTV FOR BUSINESS
The Masters and PGA Championship put you in the fairway. And showing the U.S. Open and The Open Championship can put you on the green. DIRECTV FOR BUSINESS offers the ultimate live sports entertainment experience in one unified system, so you can show every round your customers want to watch without switching between devices and inputs. Plus, eligible small businesses can choose DIRECTV FOR BUSINESS’s streaming TV solution, providing additional flexibility to deliver premium sports and entertainment to customers. Enjoy:
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99% signal reliability (satellite)
- Flexible viewing options, including a streaming TV solution for eligible small businesses
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Standard professional installation included at no additional cost
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Dedicated customer support
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Access to Sports Bar Finder to help sports fans discover your location
DIRECTV is a leader in sports and delivers a one-stop shop for live programming across PGA, NFL, MLB, MLS, Formula 1, NBA, NHL and more, all through a single streamlined system built for business. Call 888.303.9117 to get started.
Don’t miss a moment on the course. Explore DIRECTV FOR BUSINESS packages today.
