Grab your Panama hat and get ready for one of the best events in all of sports. The French Open is back, with clay-court action starting this May.
From qualifying to the final, DIRECTV FOR BUSINESS® makes it easy for your business to become the go-to spot for French Open action outside of Roland Garros.
Ready for DIRECTV FOR BUSINESS to serve an ace for your bottom line? Check out our packages today.
When Is the 2026 French Open?
The 2026 French Open will take place from Monday, May 18, to Sunday, June 7, 2026, at Roland Garros in Paris, France.
Qualifying Round: May 18–22, 2026
Rounds 1-4: May 24–June 1, 2026
Quarterfinal Round: June 2–3, 2026
Semifinal Round: June 4–5, 2026
Women’s Singles Final: June 6, 2026
Men’s Singles Final: June 7, 2026
The tournament also consists of men’s doubles, women’s doubles, mixed doubles, wheelchair and junior matches.
For your business, that means three weeks of showing the world’s best tennis stars live on your TVs.
How to Watch the 2026 French Open
DIRECTV FOR BUSINESS makes it easy for your customers to feel as if they’re courtside at Roland Garros. With multiple national networks broadcasting the matches plus analysis, you can keep your screens focused on the clay courts all tournament long.
French Open matches and analysis will be served on:
-
TNT: Channel 245
-
truTV: Channel 246
For the most up-to-date tennis TV schedule and tournament dates, check out the DIRECTV tennis programming guide.
Why Showing the French Open Can Be an Advantage for Your Business
Originally founded as the French Clay-Court Championships in 1891, the French Open has grown from a French club member-only tournament into the international Grand Slam it is today. And showing this globally popular tournament can be a win for your business.
Airing for the first time on TNT and truTV in the U.S., the 2025 French Open saw a 25% uptick in viewership compared to 2024. The women’s singles final between Coco Gauff and Aryna Sabalenka was the most-watched women’s singles final since 2016, having served an average of 1.5 million viewers. That’s a whopping 94% increase year over year. And the men’s singles final between Carlos Alcaraz and Jannik Sinner was up 8% year over year with an average of 1.8 million viewers, the best for a men’s singles final since 2021.
The overall interest in tennis is also growing at record levels. According to the United States Tennis Association, U.S. tennis participation increased 6% to 27.3 million Americans in 2025. That’s a lot of tennis-hungry fans for your business to tap into.
And, with matches being in Paris, that means a time difference for those in the U.S. Which isn’t necessarily a bad thing. Talk about a great opportunity to fill the house during those morning and early afternoon hours that may typically be a bit slower.
Ways to Ace the French Open at Your Business
Showing all the clay-court action is just the start. Here are some ways to turn your business into the main stadium for French Open action.
Host Watch Parties: You may not be in Paris, but that doesn’t mean you can’t re-create the vibes of Roland Garros at your business. Hosting watch parties for big matches gives tennis lovers an opportunity to watch and cheer with fellow fans at your bar or restaurant. Own a tennis club or center? What better way to inspire people to play more (and maybe book some extra lessons) than by showing the pros?
Serve French Open-Themed Specials: Champagne and crepes, anyone? There’s nothing like enjoying a meal in Paris. But with French Open-themed food and drink specials, you can give your customers a taste of what watching tennis in the City of Light is like.
Give Customers a Main Stadium Seat: Position high-quality screens so it feels like you’re courtside at Roland Garros (minus the required silence during play). With multi-network coverage through DIRECTV FOR BUSINESS, you can keep tennis fans tuned in all tournament long.
Promote Your Venue as the Go-To Tennis Spot: Use social media, email and in-venue signage to remind customers they can catch every big French Open match at your bar, restaurant or business. And with the DIRECTV MVP Marketing Program, you can even order custom coasters, posters, banners and more to promote your business.
Get DIRECTV FOR BUSINESS
DIRECTV FOR BUSINESS offers the ultimate live sports entertainment experience. Enjoy:
-
99% signal reliability
-
Standard professional installation included at no additional cost
-
Dedicated customer support
-
Access to Sports Bar Finder to help tennis fans discover your location
DIRECTV is a leader in sports and delivers a one-stop shop for live programming across tennis, MLB, MLS, Formula 1, NBA, NHL, NFL and more, all through a single streamlined system built for business. Call 888.303.9117 to get started.
Don’t miss a match. Explore DIRECTV FOR BUSINESS packages today.
